Market Information Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for contributing to the execution and continuous improvement of operational and strategic initiatives. Key responsibilities include performing limited coding, testing, and metadata management to drive cross-channel client & prospect eligibility, targeting, and platform enablement under guided supervision. Job expectations include interacting primarily with internal team, providing support for platforms and operations.

The Channel Management & Delivery team has an open position to support the strategy, development, and delivery of enterprise direct mail marketing. We are looking to have a dynamic, detail-oriented professional join our team to bring direct mail campaigns & innovations to market. This role will be responsible for supporting multiple monthly campaigns, working with business partners to drive all creative execution elements. This role will leverage data to support & deliver ongoing improvements. The ideal candidate should be highly organized, detail oriented, with an ability to work in fast paced environment and adhere to critical due dates and timelines. The ideal candidate should also be comfortable interacting with both marketing and agency partners to drive creative development.

Required Qualifications:

• 2-5+ years of experience managing and executing direct marketing campaigns.

• Knowledge of direct mail tactics and creative development for direct mail marketing.

• Understanding of HTML with ability to read/write logic statements. 

• Strong organization skills and consistent attention to detail.

• Demonstrated ability to identify, analyze and solve problems.

• Understanding rules and regulations that govern mail marketing.

• Experience working with creative vendor partners

• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.

• Excellent oral and written communication skills.

Desired Qualifications:

• Manage the creative execution of monthly direct mail marketing campaigns.

• Daily engagement with multiple business partners including, marketing, creative agency and platform integration teams.

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

Hours Per Week: