Head of Growth Ecommerce Fashion Brand

About D’IYANU 

D’IYANU is a leading ecommerce fashion brand rooted in African-inspired design, creating modern apparel that celebrates culture, confidence, and identity. Through bold prints, elevated silhouettes, and meaningful storytelling, we serve a global customer base across ecommerce and marketplace channels. 

We are entering our next phase of growth and are looking for a Head of Growth to help scale the business. This is not a traditional marketing role. 

We are looking for a growth-minded operator who can drive revenue, build structure, create accountability, and help evolve D’IYANU into a more scalable, performance-driven brand. 

The ideal candidate is equal parts strategic leader, growth marketer, ecommerce operator, and team builder — someone who thrives in entrepreneurial environments and knows how to turn ideas into measurable execution. 

The Opportunity 

As Head of Growth, you will own customer acquisition, ecommerce growth, and revenue performance across D’IYANU’s direct-to-consumer business, with a primary focus on paid acquisition, conversion, retention, and profitable growth. Amazon and marketplace channels are secondary growth areas that require strategic oversight. 

You will be responsible for building systems, improving execution, increasing accountability, and leading the overall growth engine of the business. 

You will work directly with the CEO and cross-functional leaders to identify opportunities, solve bottlenecks, and drive measurable business performance. 

This role is ideal for someone who enjoys both strategy and execution — someone who can think big while also rolling up their sleeves to make things happen. 

This role carries meaningful accountability for growth performance and business results. Success in this role will be measured through improvements in revenue growth, customer acquisition efficiency, conversion rate, repeat purchase behavior, and overall marketing performance. 

 

Key Responsibilities 

Revenue Growth Ownership 

Ecommerce Growth & Conversion Optimization 

Drive direct-to-consumer growth through ecommerce optimization, customer acquisition, retention, conversion rate improvement, and customer experience optimization. 

Responsibilities include: 

Paid Media Ownership (Core Responsibility) 

Paid acquisition is a core responsibility of this role, with Meta/Instagram serving as a primary growth channel. The Head of Growth will own strategy, optimization, budget allocation, creative testing, attribution, and performance outcomes across all paid channels. 

Core Channels 

Responsibilities include: 

Brand & Content Leadership 

Help evolve D’IYANU from a product-focused ecommerce brand into a stronger lifestyle and cultural brand with deeper customer engagement and brand affinity. 

Lead and oversee: 

You should understand how to blend performance marketing with storytelling and brand building. 

 

Innovation & Growth Opportunities 

Team Leadership, Structure & Accountability 

Build a high-performing, organized marketing function. 

Responsibilities include: 

We are looking for someone who can bring clarity, organization, and momentum to a fast-moving environment. 

Current Scope of Responsibility 

Cross-Functional Leadership 

Work closely with: 

To ensure alignment between product, storytelling, customer experience, inventory, and marketing execution. 

 

Data, Analytics & Decision Making 

Amazon & Marketplace Oversight 

Qualifications 

A demonstrated track record of driving measurable ecommerce revenue growth - not just managing campaigns or agencies 

Required Experience 

Technical & Functional Expertise 

Strong experience with: 

Deep Paid Media Expertise Required 

Leadership & Working Style 

We are looking for someone who thrives in a lean, entrepreneurial environment where resourcefulness, speed, and strong prioritization are critical. 

Most importantly, you must be someone who thinks: 

“How do we grow revenue faster and build a better system to execute?” 

 

Fashion Taste + Merchandising Instinct 

 

Strong fashion merchandising instincts and an understanding of how product presentation, storytelling, visual merchandising, styling, and customer psychology influence conversion and brand growth. 

Compensation 

Competitive salary based on experience- $130,000–$180,000 + performance bonus 

D’IYANU Benefits & Perks 

Why Join D’IYANU? 

This is an opportunity to help shape the future of a culturally meaningful brand with strong foundations and significant growth potential. You will have a meaningful seat at the table and the ability to directly influence growth, brand evolution, and long-term company success.