Field Marketing Manager (Brand Activation)

Field Marketing Manager (Brand Activation)

Bring the brand to life — one event, one account, one great experience at a time.

Reports to: Sales Manager | Location: Baltimore Area | Schedule: Full-time, 40+ hours/week including some evenings and weekends

About the Role

Do you love the energy of a great event, the thrill of closing a promotional deal with a key account, and the satisfaction of leading a team that shows up and shows out? As our Field Marketing Manager, you'll be the face of our brands in the market — planning and running activations, sampling events, and sponsorships that get people talking (and drinking).

You'll split your time between the strategic (selling programs into accounts, analyzing what's working) and the hands-on (running events, coaching your Brand Ambassador team, making sure every activation is set up for success). If you thrive on variety, love being out in the market instead of behind a desk all day, and know how to rally a team around a shared goal, this is your kind of job.

What You'll Do

Plan and run standout activations

• Build and execute activation strategies that drive brand awareness, consumer engagement, and sales
• Sell in promotional programs and event opportunities to key accounts
• Lead sampling events, sponsorships, and special promotions from planning through wrap-up
• Be on-site and hands-on — you're the go-to person when an event is happening
• Track results and turn them into recaps that show what worked (and what's next)

Build real relationships

• Be a trusted partner to key accounts, distributors, and your internal sales team
• Keep stakeholders in the loop on brand initiatives and upcoming opportunities
• Dig into sales and market data to spot opportunities and turn around underperforming accounts

Lead your Brand Ambassador team

• Coach, guide, and support your team so every event reflects the brand at its best
• Manage weekly scheduling, performance, and reporting
• Audit event execution to keep quality high and consistent
• Handle timesheet approvals and keep the team accountable

Keep things running smoothly behind the scenes

• Manage event gear, promotional materials, and merchandise
• Make sure your team is fully equipped for every activation
• Track and reconcile budgets and expenses
• Stay on top of reporting: expense reports, weekly recaps, survey audits, timesheets, and performance metrics

What You Bring

• Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
• 2+ years of experience in beverage supplier, distributor, or related industry work
• Background in event production, brand activation, experiential marketing, or promotions (a plus)
• Experience leading Brand Ambassadors or promotional teams (a plus)
• Comfort working with wholesalers, retail accounts, and sampling programs
• Strong leadership skills and a knack for keeping people motivated
• Sharp communication skills — written, verbal, and in-the-room
• Solid organizational chops; you can juggle multiple events and deadlines without dropping the ball
• Comfort with Microsoft Office, especially Excel and PowerPoint
• An eye for what the numbers are telling you about event and sales performance
• Familiarity with the local events scene, nightlife, and alcohol beverage regulations
• A professional, can-do attitude — solo or as part of a team

The Fine Print

• Must be 21 or older
• Valid driver's license and clean driving record
• Reliable personal transportation (frequent travel within your territory required)
• Personal smartphone and access to a computer with Microsoft Office and internet
• Comfortable with physical demands of event work — lifting, setting up, and being on your feet for extended periods
• Schedule flexibility for evenings, nights, weekends, and holidays as events require
• Offer contingent on background check and drug screening

Mitchell Companies is an Equal Opportunity Employer. We welcome applicants of all backgrounds and are committed to a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.