Digital Marketing & Web Specialist

Digital Marketing & Web Specialist

Position is in office, not remote or hybrid for work location.  

BASIC FUNCTION

The Digital Marketing & Web Specialist is a hybrid (in responsibilities only) technical and marketing role responsible for the health, performance, and digital infrastructure of WEOKIE’s online presence. This position owns the day-to-day management of WEOKIE’s public-facing website — including coding, content updates, SEO optimization, and accessibility compliance — and serves as the organization’s primary HubSpot platform administrator. The role owns HubSpot configuration, marketing automation, workflow development, and technical platform management, while partnering closely with the Marketing Analyst on campaign analytics and insights. Works collaboratively with the Marketing Analyst, Content Creation Specialist, Graphic Design & Communications Specialist, Director of Marketing, and VP of Marketing to support WEOKIE’s digital marketing strategy and growth objectives.

MAJOR ACTIVITIES

Website Management & Development

1. Manage and maintain WEOKIE’s public-facing website, including content updates, structural changes, and feature enhancements. Serve as the internal point of accountability for site health, uptime, and performance.
2. Write and maintain clean, standards-compliant HTML, CSS, and JavaScript. Execute front-end development work including new page builds, template updates, and integration support.
3. Conduct ongoing SEO audits and on-page optimizations, including meta tags, page structure, image optimization, site speed, schema markup, and crawlability. Monitor keyword performance and organic search trends.
4. Ensure WCAG/ADA compliance across all web properties. Audit existing and new pages for accessibility issues and implement required remediation.
5. Review and QA the HTML of all outgoing marketing emails before deployment, ensuring clean rendering across major email clients and devices.
6. Collaborate with external vendors and freelancers on larger development projects, providing technical direction, scope guidance, and quality review.
7. Monitor website analytics, performance metrics, and user experience data. Identify issues proactively and recommend improvements.

HubSpot Platform Administration

1. Serve as WEOKIE’s primary HubSpot administrator and internal platform expert. Own the technical configuration, maintenance, and optimization of the HubSpot environment.
2. Build, manage, and optimize marketing workflows, automation sequences, and lead nurture campaigns within HubSpot. Ensure workflows are functioning accurately and aligned to campaign goals.
3. Configure and maintain HubSpot forms, landing pages, CTAs, smart content, and email templates. Support the marketing team in campaign setup and technical execution within the platform.
4. Maintain HubSpot data integrity, including contact properties, list segmentation, and integrations with third-party platforms. Partner with the Marketing Analyst, who owns HubSpot reporting strategy and performance insights.
5. Build and maintain HubSpot dashboards to support the marketing team’s visibility into campaign performance. Interpretation of data and strategic reporting recommendations are led by the Marketing Analyst; this role ensures accurate tracking setup and data availability.
6. Train and support marketing team members on HubSpot tools, platform features, and best practices. Stay current with HubSpot product updates and proactively identify features that could benefit WEOKIE’s marketing operations.

Digital Marketing Support

1. Partner with the marketing team on campaign execution, including technical setup, UTM tracking, landing page builds, and conversion configuration for digital initiatives.
2. Support A/B testing setup and execution. Collaborate with the Marketing Analyst on interpreting results and implementing changes.
3. Assist with digital advertising technical needs, including pixel setup, tag management, and landing page QA in support of paid campaigns managed by vendors.
4. Ensure proper policies, procedures, risk mitigation activities, and operating controls are followed. Report gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated.

CRITICAL RESULTS

1. Goals and objectives assigned to the Digital Marketing & Web Specialist for website performance, HubSpot administration, and digital campaign support are achieved on time and with a high standard of quality.
2. WEOKIE’s website is consistently well-maintained, accessible, and optimized for search — reflecting the brand professionally and functioning as an effective tool for member acquisition and engagement.
3. HubSpot is configured accurately, maintained proactively, and leveraged to its full potential in support of WEOKIE’s marketing automation, email, and campaign strategy.
4. Marketing emails are reviewed for HTML accuracy before deployment, reducing rendering errors and ensuring a professional member experience across all devices and clients.
5. SEO and accessibility improvements are implemented regularly, contributing to measurable gains in organic search visibility and WCAG compliance.
6. The marketing team is equipped with the technical HubSpot support and training they need to execute campaigns efficiently and independently.
7. All digital marketing technical needs — tracking, tagging, landing pages, integrations — are handled accurately and in support of broader campaign and growth objectives.
8. All activities are efficiently conducted, generally error-free, and completed following appropriate policies, procedures, operational controls, and compliance requirements.

QUALIFICATIONS

A. Specialized or Technical Knowledge and Skills:

• A Bachelor’s Degree in Marketing, Digital Media, Communications, Web Development, or a related field and/or a minimum of 2–5 years of hands-on experience in a web development, digital marketing, or hybrid technical/marketing role; or equivalent experience demonstrating proficiency across the core responsibilities of this position.
• Proficiency in HTML, CSS, and basic JavaScript, with the ability to build and maintain web pages, troubleshoot front-end issues, and QA email HTML across clients and devices.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform, including workflow setup, form and landing page configuration, list management, and email campaign execution.
• Working knowledge of SEO principles and tools, including on-page optimization, technical SEO, and familiarity with platforms such as Google Search Console, SEMrush, BrightEdge, or similar.
• Familiarity with WCAG/ADA web accessibility standards and the ability to identify and remediate accessibility issues on web properties.
• Experience with Google Analytics (GA4), Google Tag Manager, or comparable analytics and tag management tools.
• Strong attention to detail with the ability to manage multiple technical projects simultaneously, work independently, and meet deadlines in a fast-paced environment.
• Excellent organizational and communication skills, including the ability to translate technical concepts for non-technical team members.
• HubSpot certifications (Marketing Hub, Marketing Software, or CMS Hub) are preferred; candidates actively pursuing certification are encouraged to apply.
• Experience with CMS platforms such as WordPress or HubSpot CMS is preferred.
• Familiarity with email rendering tools such as Litmus or Email on Acid is a plus.
• Financial services or credit union experience is a plus, with an understanding of compliance considerations in member-facing communications.
• Ability to maintain confidentiality of sensitive member data, system configurations, and strategic marketing information.

B. Behavioral Competencies:

Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position.

1. Core Competencies: Core competencies are consistent for all positions across the organization and are aligned with WFCU’s core values and the Three Stakeholder Model.
2. Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to employees.
3. Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements.
4. Integrity/Ethics: Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad.
5. Job Specific Competencies: The position requires a well‑rounded and level‑headed individual who is able to maintain composure in a variety of situations. The following stand out among a long list of behavioral competencies for this position:
6. Job Knowledge: Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues.
7. Productivity: Manages a busy workload, prioritizes tasks, develops good work procedures, manages time well, and handles information flow.
8. Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
9. Communication Skills: Able to communicate technical concepts clearly to non-technical team members and translate marketing needs into technical requirements. Able to represent WEOKIE’s digital presence professionally across vendor and internal stakeholder interactions.
10. Relationship Building Skills: Develops new business, identifies and sells to customer needs, translates product features to benefits, has good listening skills, is sensitive to customers, delivers effective presentations, negotiates well, uses closing skills appropriately, develops sales skills.

1. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear. The employee must occasionally lift and/or move up to 50 pounds.
2. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

WEOKIE does not and shall not discriminate on the basis of Protected Status, marital status, and political belief or any other status or condition protected by applicable federal and/or state law. Bona fide occupational qualifications will be applied impartially. These activities include, but are not limited to, hiring of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all our members, our staff, clients, volunteers, subcontractors, vendors, and clients.