Manager, Events, Catering, and Marketing

Who We Are: Playa Bowls is New Jersey’s Original Acai Shop™, and our mission is to bring super fruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 400-unit operator and franchisor of the leading fast casual restaurant concept.

Overview

The Catering & Marketing Manager grows Playa Bowls OKC’s brand awareness, catering revenue, and community presence across multiple locations. This is a field-driven, hands-on role focused on outreach, events, partnerships, and social media management that directly supports store traffic and top-line revenue.

Key Responsibilities

Catering & Outreach:

• Build and maintain a pipeline of schools, universities, offices, gyms, hospitals, sports programs, and event planners.
• Conduct daily outreach via in-person visits, emails, calls, and sampling drops.
• Book catering orders and coordinate execution with store managers and teams.
• Develop recurring catering accounts (e.g., weekly school orders, recurring corporate breakfasts).

Local Store Marketing (LSM):

• Plan and execute monthly promotions, pop-ups, charity events, gym partnerships, and holiday tie-ins.
• Coordinate grand opening activities, holiday weekends (e.g., Easter, Memorial Day), and seasonal pushes (e.g., summer, New Year).
• Build relationships with local businesses and community organizations that align with the Playa Bowls brand.

Social Media Management:

• Manage social media for the OKC locations across platforms (Instagram, Facebook, TikTok as appropriate).
• Capture and create daily content highlighting bowls, smoothies, staff, events, community partners, and behind-the-scenes moments.
• Maintain a consistent posting schedule (e.g., stories most days, feed posts 2x times per day, short-form videos regularly).
• Respond to DMs, comments, and tags; redirect operational questions to store managers as needed.
• Track analytics including follower growth, engagement rate, reach, and content performance.
• Use social media strategically to drive catering inquiries, event attendance, and store visits.

Compensation Structure

Base Salary:

• Range: $32,000 – $40,000 annually, based on experience.

Catering Commission:

• 3% commission on catering revenue booked and executed, paid monthly.

LSM & Social Media Bonus:

• $200–$400/month based on execution of events, outreach activity, lead generation, and marketing impact.

On-Target Earnings (OTE):

• Approximately $48,000 – $58,000+, with upside based on catering volume and marketing performance.

90-Day Onboarding Plan

Days 1–14: Foundations

• Learn Playa Bowls brand guidelines, voice, and visual standards.
• Review corporate and top-performing location social accounts for best practices.
• Learn menu, catering options, and operational capabilities of each store.
• Build initial prospect list of target schools, offices, gyms, hospitals, and event partners.
• Set up or optimize local social pages with correct handles, bios, and branding.
• Create a 30-day content calendar for pre-opening and launch.

Days 15–45: Pipeline Build & Audience Growth

• Execute daily outreach: in-person visits, calls, emails, and sampling drops.
• Run 2–3 sampling events weekly at high-value locations (gyms, youth sports, offices).
• Start posting consistent social content tied to pre-opening buzz and community introductions.
• Build relationships with local influencers and micro-creators.
• Secure first wave of catering leads and potential recurring accounts.

Days 46–90: Execute & Scale

• Close first 3–5 catering orders and secure 2–3 recurring clients.
• Plan and execute community events, grand opening activities, and seasonal pushes.
• Regularly report on outreach activity, catering revenue, and social analytics.
• Optimize content calendar based on what performs best locally.
• Establish repeatable playbook for gym partnerships, school events, and corporate outreach.

Daily Expectations

• Execute outbound outreach (visits, calls, emails) to target accounts.
• Capture and post social content; maintain an active presence on stories and feed.
• Track and update CRM or lead tracker with new leads, follow-ups, and status changes.
• Coordinate with store managers on upcoming events and catering orders.
• Prepare for next day’s outreach route, materials, and content opportunities.

Weekly Expectations

• Make 20–40 outbound business contacts.
• Run 3-4 catering events or on-site activations.
• Add 3–5 qualified catering leads to the pipeline.
• Provide a weekly report covering: outreach activity, events, catering revenue, upcoming opportunities, and social metrics.
• Plan upcoming week’s social content and events calendar.

Ideal Candidate Profile

• Outgoing, energetic, and comfortable initiating conversations in person and online.
• Experience in outreach, field marketing, event planning, social media, or sales-adjacent roles.
• Able to work independently in the field with clear weekly targets.
• Strong communicator who can represent the Playa brand with enthusiasm and professionalism.