Director of Marketing & Media

Good Shepherd Hospice

Posted a month ago, valid for 14 days

Oklahoma City, OK 73102, US

Competitive

Full Time

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Sonic Summary

The Director of Marketing & Communications will lead the development and execution of marketing strategies for a multi-site hospice organization.
This role requires 2 to 5+ years of marketing experience, preferably in healthcare, along with a Bachelor's degree in Marketing, Communications, Business, or a related field.
Key responsibilities include managing SEO, SEM, paid media, email marketing, and overseeing website content and performance.
The position also involves maintaining brand standards, managing PR, and creating compelling content for various communications.
The salary for this role is competitive and commensurate with experience.

Overview

The Director of Marketing & Media is responsible for the development, execution, and management of marketing strategies and programs that support growth, brand awareness, community engagement, and recruitment initiatives across a multi-site hospice organization.

Responsibilities

Develop and execute integrated marketing strategy, including audience targeting, messaging, quarterly plans, and KPI tracking

Execute campaigns, manage SEO, SEM, paid media, and email marketing programs.

Oversee website content, performance, SEO optimization, and analytics insights.

Develop and manage social strategies, create content, manage engagement, and grow audience.

Maintain brand standards, develop creative assets, ensure consistency across channels.

Manage PR, media outreach, internal communications, and leadership messaging.

Create compelling content across web, campaign, internal and external communications

Track performance, build reports, analyze ROI, and optimize campaigns.

Coordinate vendors, manage timelines, budgets, and deliverables.

Develop brochures, collateral, signage, and ensure alignment with brand messaging.

Support hiring campaigns, employer branding, and job marketing strategies.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.

2–5+ years of marketing experience; healthcare experience preferred.

Strong knowledge of digital marketing, branding, content development, and analytics.

Excellent communication, organizational, and project management skills.

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