Social Media Manager

Job DetailsJob Location: Dezerland Park Orlando - Orlando, FL 32819Position Type: Full TimeEducation Level: High SchoolTravel Percentage: NoneJob Shift: AnyA growing indoor attraction park in Orlando is seeking a highly creative, trend-savvy, and hands-on Social Media Manager to lead the park’s digital presence across all social media platforms. This role is responsible for developing and executing engaging content strategies that drive brand awareness, increase audience engagement, promote attractions and events, and strengthen the park’s reputation as one of Orlando’s most unique entertainment destinations.  The ideal candidate lives and breathes social media, understands internet culture, knows how to capture viral moments in real time, and can seamlessly blend content creation, photography, videography, community engagement, and analytics into one cohesive digital strategy.  This position requires someone who is highly organized, innovative, self-motivated, and capable of balancing both creative storytelling and strategic marketing initiatives in a fast-paced entertainment environment.   Our park is more than just an indoor attraction we’re a playground for families, friends, and teammates to come together and create unforgettable memories. With a wide variety of unique attractions and experiences under one roof, there’s something here for everyone.   But what really makes our park special is our people. We’re fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests.    Essential Duties & Responsibilities  Social Media Strategy & Management  Develop and execute comprehensive social media strategies across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms   Build and maintain the park’s brand voice across all social channels   Create and manage monthly social media calendars aligned with promotions, events, attractions, partnerships, and seasonal campaigns   Increase follower growth, engagement, reach, impressions, and conversion metrics through strategic content planning   Monitor platform trends, algorithm updates, trending audio, and viral content opportunities to keep the park culturally relevant and competitive   Develop innovative campaigns designed to increase ticket sales, attraction awareness, corporate events, birthday bookings, and tourism visibility   Collaborate with internal departments to promote attractions, food & beverage offerings, events, car museum features, arcade experiences, and special activations     Content Creation  Capture high-quality photo and video content throughout the park  Produce engaging short-form video content for TikTok, Facebook & Instagram Reels, & YouTube Shorts  Edit and produce dynamic social-first content optimized for each platform   Create graphics, motion graphics, stories, thumbnails, promotional assets, and digital advertisements   Ensure all content reflects the energy, personality, and scale of the park’s brand   Maintain consistent visual identity and content quality across all channels     Community Engagement & Brand Reputation  Engage with followers through comments, direct messages, reposts, tags, and community interaction   Monitor online reviews, social mentions, hashtags, and trending conversations related to the park   Respond professionally and appropriately to customer inquiries and online feedback   Help manage online reputation by addressing guest concerns and amplifying positive guest experiences   Build relationships with influencers, media partners, local businesses, tenants, partners, and brand ambassadors   Identify user-generated content opportunities and coordinate repost permissions     Analytics   Analyze social media performance metrics and campaign effectiveness using platform analytics and third-party tools   Establish KPIs for engagement, reach, conversion, ticket sales, follower growth, and campaign performance   Generate weekly and monthly reports with insights, recommendations, and strategic improvements   Track ROI organic social campaigns   Use analytics to optimize posting schedules, content performance, and audience targeting     Photography & Videography  Serve as the primary in-house content creator for photography and video production   Capture promotional photography for attractions, events, food offerings, corporate events, and park experiences   Coordinate content shoots with internal departments, talent, vendors, influencers, and partners   Assist with media day preparation, influencer visits, and PR opportunities     Additional Responsibilities  Assist with website content updates and digital marketing initiatives as needed   Support public relations efforts with social-friendly assets and media materials   Attend marketing meetings and contribute creative campaign ideas   Stay informed on entertainment and social media industry trends   Occasionally assist with graphic design, promotional materials, email campaigns, and advertising support   QualificationsQualifications  4+ years of professional social media management, or content creation experience preferred   Experience managing business social media accounts with proven audience growth and engagement success   Strong photography and videography skills required   Experience creating viral or high-performing short-form content strongly preferred   Proficiency in Canva, Adobe Creative Suite, Photoshop, Lightroom, Premiere Pro, Illustrator, CapCut, PicsArt, and similar editing software   Strong understanding of social media algorithms, analytics, and platform best practices   Ability to multitask and adapt in a fast-paced entertainment environment   Excellent written and verbal communication skills   Strong organizational skills and acute attention to detail   Ability to work independently while collaborating cross-functionally with multiple departments   Experience with Meta Business Suite, TikTok Creator Tools, scheduling platforms, and content management tools preferred   Must be comfortable appearing on camera when needed for content creation   Must bring creative energy, initiative, and a proactive mindset     Preferred Skills  Graphic design experience   Experience working in entertainment, tourism, hospitality, theme parks, or attractions industries   Basic understanding of paid social advertising campaigns   Experience working with influencers and content partnerships   Knowledge Microsoft softwares, WeTransfer, Dropbox, and collaborative cloud systems     Physical Requirements  Ability to stand and walk throughout the park for extended periods   Ability to lift and transport photography/video equipment when necessary   Ability to work indoors and outdoors in varying weather conditions   Availability to work nights, weekends, holidays, and special events as needed    Benefits include:    Competitive Salary  Health, Dental, Vision, and Life Insurance    Long and Short Term Disability    Paid Time-Off and Holidays    401(k) Retirement Plan   Yearly Performance Reviews   Employee Discounts  Employee Apartment Discounts