OUTREACH COORDINATOR

Position: Outreach Coordinator (Seasoned Professional)

Organization: Sana Lake Recovery
Location: St. Louis, MO - North Territory (with regional travel as needed) 

Position Summary

The Outreach Coordinator serves as a key ambassador for Sana Lake Recovery and is responsible for developing, maintaining, and strengthening referral relationships across a broad network of professional partners. This role requires a seasoned outreach or business development professional with a strong understanding of addiction treatment, healthcare referral systems, and relationship-based marketing. The Outreach Coordinator represents Sana Lake Recovery with professionalism, credibility, and integrity in all interactions.

Key Responsibilities

• Professionally market and represent all Sana Lake Recovery programs to referral partners and community stakeholders, ensuring accurate and compelling communication of services and outcomes.

• Respond promptly and professionally to all telephone calls, emails, and business inquiries related to Sana Lake Recovery.

• Attend all scheduled meetings, trainings, and conference calls fully prepared and on time.

• Develop and maintain comprehensive knowledge of all Sana Lake Recovery programs, services, policies, and procedures, including referral submission processes, admissions coordination, and collaboration with families and referral sources.

• Build, maintain, and expand professional relationships with a diverse range of referral partners, including but not limited to:

  • Hospitals and healthcare systems. 

  • Private therapists, counselors, and treatment providers

  • Case managers and discharge planners

  • Physicians, psychiatrists, psychologists, and nursing professionals

  • Attorneys (DUI, Trust Fund, etc.)

  • Clergy and faith-based leaders

  • Local, state, and federal government agencies

• Deliver high-quality professional presentations and in-service trainings to hospitals, agencies, and community partners.

• Conduct a minimum of 2–4 professional presentations or in-services per month.

• Complete a minimum of five (5) in-person outreach contacts per day, including at least three (3) scheduled meetings and two (2) new face-to-face contacts.

• Accurately document daily outreach activities, referral development efforts, and outcomes in Salesforce or a comparable CRM system.

• Collaborate professionally with Sana Lake Recovery outreach, admissions, and clinical teams to strengthen referral coordination, share best practices, and support a high-performing work environment.

• Maintain a professional appearance at all times in accordance with referral source expectations and the Sana Lake Recovery Dress Code.

• Adhere to all expense policies and budgetary guidelines.

• Work evenings and weekends as needed to support outreach events, community meetings, and professional engagements.

• Engage in occasional overnight travel as required.

• Perform additional duties and special projects as assigned.

Qualifications & Experience

• Demonstrated experience in healthcare, behavioral health, substance use treatment, or related outreach/business development roles.

• Established relationships or experience working with strongly preferred.

• Proven ability to build trust-based relationships with high-level referral sources and institutional partners.

• Strong presentation, communication, and organizational skills.

• Proficiency with CRM platforms (Salesforce preferred).

• High level of professionalism, discretion, accountability, and self-direction.

• Ability to manage competing priorities and meet outreach performance expectations in a results-driven environment.