Director of Marketing

Director of Marketing

VIN IQ is seeking a Director of Marketing to own and execute our marketing strategy, generate inbound demand, and strengthen our presence in the automotive retail, agency and OEM/enterprise ecosystem. You’ll represent VIN IQ externally through educational presentations, events, and industry relationships. Reports to the CEO.

What You’ll Own

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
• Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
• Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
• Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).

Key Responsibilities

• Strategy and planning: define quarterly priorities, campaigns, and channel mix tied to growth goals.
• Demand generation: run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
• Conversion ownership: improve website and landing page conversion rates and lead-to-SQL performance.
• Industry presence: deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.
• Content strategy: own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.
• Measurement: build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

What We’re Looking For

• 7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes.
• Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness).
• Strong presenter and communicator; comfortable representing the company publicly.
• Deep familiarity with automotive retail, agency, and related partner channels.
• Strong industry relationships and the ability to translate them into visibility and demand.
• Practical, data-driven operator with strong campaign judgment and execution.

Performance Measures (High-Level)

Sales-accepted inbound SQLs and downstream pipeline impact.

Cost per SQL and channel efficiency trends.

Lead-to-SQL conversion performance and campaign effectiveness.

Increase overall industry awareness and engagement (tracked via branded search trend and share of voice)

Compensation

Base salary range: $120,000–$150,000, plus a performance-based bonus tied to individual and company results. Final compensation is determined by experience and role scope.