Marketing Communications Associate

MAIN FUNCTION:

• Develop and manage the execution of marketing, advertising and promotional activities and campaigns for our markets, brands and product categories.

QUALIFICATIONS:

• Bachelor’s Degree or equivalent in Marketing or Communications.
• 2-4 years of experience in marketing, advertising, or related field.
• Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff. 
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail.
• Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
• Conceptual thinking skills. Interpersonal skills. Planning skills. 
• Project management skills. Knowledge of Asana or other project management tool a plus. 
• Creativity and a proactive mindset for generating new ideas and marketing strategies. 
• Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
• Strong MS Office skills.
• Experience with CRM systems like HubSpot or Microsoft Dynamics. 
• Knowledge of content management systems like WordPress or similar platforms. 
• Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus. 
• Experience working in sales-driven marketing environments where product launches are frequent. 
• Knowledge of SEO and digital marketing best practices. 
• Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
• Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
• Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.

WORKING CONDITIONS:                   

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.

KEY RELATIONSHIPS:

• All PNY staff members
• Vendors, Customers and Partners

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
• Assist in advertising campaigns across customer-facing platforms.
• Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
• Help implement and adjust multi-channel marketing strategies to promote the brand and products.
• Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
• Assist in creating targeted advertising copy/content for specific markets or products.
• Help distribute promotional content across various media channels.
• Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
• Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
• Coordinate with the PR agency to ensure maximum brand exposure.
• Maintain the product launch calendar for new items.
• Plan and manage the digital newsletter, balancing educational and sales-focused content.
• Assist in producing promotional materials like flyers, billboards, banners, and digital content.
• Act as a liaison between the company and external organizations for advertising and promotions.
• Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
• Assist in other areas, as assigned.

COMPENSATION:

The base salary range for this position is $50,000.00 to $60,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.

BENEFITS OVERVIEW:

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.