Product Marketing Specialist

Role Summary

The Product Marketing Specialist will be responsible for driving broad cross-functional coordination and facilitation of go-to-market strategies, bringing products to market from beta/pilot through full commercialization. In close partnership with Product Managers and the Marketing Manager, this position will work to develop/refine product positioning, target audience messaging and meaningful claims – bringing a wide variety of marketing collateral (digital, print, store sets, sales tools, events) to life in compelling, memorable ways.

A successful Product Marketing Specialist will thrive in a fast-paced environment, managing and prioritizing concurrent projects. They should be able to think strategically and act tactically. The Product Marketing Specialist should be detail-oriented, ensuring accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment. They will work with engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered on time and within budget.

While the responsibilities may vary slightly, the position will likely include varying levels of the following activities.

About Pella Corporation

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.

At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.

With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?