WPHL-TV, part of Nexstar Media Group—the largest local media company in the country—is seeking a full-time Sales Marketing Executive. This role supports revenue growth across WPHL and its digital portfolio, including platforms such as Amazon, Weather.com and many other advanced digital solutions.

Position Overview

The Sales Marketing Executive partners with sales leadership to develop strategic, cross-platform marketing solutions that drive revenue, deepen client relationships, and deliver measurable results.

Key Responsibilities

Sales & Revenue Strategy

Develop strategic account plans aligned with client goals to drive long-term growth
Identify and pursue new business opportunities across existing accounts and emerging verticals
Support revenue forecasting, pipeline management, and achievement of sales targets

Client Solutions & Presentations

Create compelling sponsorships, proposals, and integrated marketing campaigns
Collaborate with Sales teams on client presentations and attend key sales meetings
Assist in developing pricing strategies and customized commercial pitches

Cross-Functional Collaboration

Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
Lead development and execution of cross-platform opportunities across broadcast and digital channels
Ensure seamless campaign execution and implementation

Market Intelligence & Innovation

Conduct market research to identify trends, competitive insights, and new opportunities
Contribute to station-wide advertising strategies and Nexstar initiatives
Advocate for client needs and provide feedback to enhance products and offerings

Additional Duties

Perform other responsibilities as assigned

Qualifications

Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Excellent communication and presentation skills with the ability to engage stakeholders at all levels
Strategic thinker with a proactive, solutions-oriented mindset
High attention to detail and ability to execute independently
Professional presence and strong client-facing skills
Collaborative team player who can also work effectively autonomously

Technical Skills

Proficiency in PowerPoint (required); working knowledge of Excel and Google Docs
Experience with tools such as WideOrbit, Nielsen, Comscore, Kantar, AdViews, and Google Analytics is a plus

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