General Description

Philadelphia Zoo, America’s first zoo, is seeking a Social Media Associate and Content Producer. This role serves as “the voice of the Zoo” — leading strategy, development, and production of content across all social media channels.

As the Zoo’s key visual storyteller, you will produce compelling photo and video content that captures the Zoo’s most amazing animal stories while driving general admission ticket sales, membership purchases, event visitation, and philanthropic support. Your content will also be utilized across the Zoo’s website, email marketing, and public relations efforts.

This role requires close collaboration with all departments across the Zoo. The ideal candidate works effectively under pressure, meets strict deadlines, adapts to changing circumstances, and operates with minimal supervision while remaining a strong team contributor. A customer service mindset and commitment to advancing the Zoo’s mission are essential.

Essential Job Functions

Reasonable Accommodations Statement: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

Content Strategy & Social Media Management

Manage content creation across the Zoo’s owned social channels (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Reddit), maintaining adherence to channel strategy and voice
Own and maintain a content calendar that balances storytelling with promotional priorities across all channels
Write and edit copy for social media, web, email, signage, and marketing campaigns as needed to support Zoo initiatives
Develop social content (copy, creative, video, short-form) that is engaging and optimized for how audiences consume content today
Proactively seek, scope, propose, and execute storytelling opportunities across social channels with oversight from the Communications Director
Monitor internet culture, memes, and platform updates to swiftly pitch and implement relevant, timely content ideas

Community Management & Growth

Monitor, respond to, and engage with followers across social channels daily to build community and resolve inquiries in real time
Leverage organic social media as a full-funnel marketing channel to drive brand affinity, engagement, consideration, and measurable ticket and revenue conversion

Photo & Video Production

Produce photo and video content for the Zoo’s social channels, including short-form (Reels, TikTok) and long-form formats on a consistent publishing schedule
Shoot and edit assets end-to-end using the Zoo’s DSLR cameras, Adobe Photoshop, and Premiere Pro
Capture animal content across diverse environments, including low-light, humid, and outdoor habitats, adapting to unpredictable animal behavior

Analytics & Reporting

Analyze performance data and extract actionable insights tied to engagement, content resonance, and revenue impact

General

Support day-to-day operational needs of the Marketing Team including additional content writing, department support, event assistance, and office administration tasks
Other duties as assigned

Qualifications

Bachelor’s degree in film, photography, communications, marketing, public relations, journalism, or related field
At least three years of proven experience in social media, written communications, or photo/video production at a business or cultural institution comparable in size and complexity to the Zoo
Operational knowledge of trends and audiences across multiple social media platforms, including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, and Reddit
Proficient with Microsoft Office Suite, Adobe Suite, Canva, and Sprout Social or Hootsuite

Successful completion of a pre-employment tuberculosis test and drug screen
Able to work around plants and animals
Satisfactory completion of a post-offer personal background check including criminal history
A valid driver’s license
Demonstration of Philadelphia Zoo Vision and Core Values:
- Our Vision: People and wildlife flourishing together for a better world
- Core Values: Pride, Heart, Ingenuity, Learning Mindset, Leading by Example, Your Impact

Knowledge, Skills and Ability Requirements

Strong project management and organizational skills with the ability to move quickly and adapt to shifting priorities
Effective organizational skills and two-way communication skills;
Ability to collaborate and work within a team;
Ability to work independently;
Ability to prioritize, make decisions and problem solve;
Ability to give and receive feedback;
Willingness to continuous learn and participate in professional development opportunities
High emotional intelligence
Can work both independently and in a team, ability to effectively present information and answer questions;
Ability to remain curious or seek appropriate ways to solve problems; unquestionable integrity

Working Conditions, Physical, Medical & Additional Requirements

Must successfully complete drug test and tuberculosis test prior to assuming position; ability to life 15lbs, may require combination of sitting, standing, walking throughout the Zoo, successful completion of a post-offer criminal and child abuse clearances, credit record check prior to assuming position, must be able to utilize the following equipment, e.g., computer, telephone, copier and printer.

EEO Statement: The Philadelphia Zoo is an equal opportunity employer. Qualified applicants will be considered without regard to protected characteristics like race, color, religion, sex, national origin, disability, or veteran status.

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