Vice President, Programmatic

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Vice President serves as the primary client lead for a team, providing senior-level expertise and strategic direction in all matters related to programmatic media. This role is accountable for overall client success, operational leadership, and long-term strategic planning. The VP will drive cross-team integration, ensure high client satisfaction, and serve as the escalation point for client, strategic, financial, and partner-related matters across a brand portfolio.

The VP guides the team in resource management, setting long-term goals, and securing resources to meet business workflows and revenue targets. You will require an understanding of the evolving digital landscape and the ability to leverage programmatic insights to inform broader media strategies. By setting clear performance expectations and leading by example, the VP ensures the programmatic function is operating efficiently and driving client success. You will report to the SVP, Programmatic.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations

Responsibilities

• Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
• Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
• Identify and address operational challenges, resource needs, and client relationship dynamics
• Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
• Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
• Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
• Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
• Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
• Serve as a thought leader within the agency and industry by contributing to the agency’s evolving programmatic strategy and new business efforts
• Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue
• Lead the development and implementation of innovative solutions in platform technology, data, and media inventory for agency and client growth
• Advocate for staff growth, conduct performance reviews, and support the professional advancement of team members

Qualifications

• 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
• 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
• Extensive programmatic marketing expertise and an understanding of digital advertising trends
• Financial acumen with the ability to manage complex accounts and revenue models
• Exceptional leadership, communication, and presentation skills
• High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
• Experience anticipating challenges and implementing solutions proactively
• Strong knowledge of the external media marketplace and emerging trends

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

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