Brand Lead

Brand Lead / Ambassador — PCH Digital

Publishers Clearing House (PCH) is being rebuilt into a modern, daily destination where millions of users engage, play, shop, and earn entries for life-changing prizes.

We’re transforming PCH into a habit-driven entertainment platform — simple, exciting, and rewarding — with a focus on transparency, culture, and daily engagement.

The Role

We’re hiring a Brand Lead who will also be the face of PCH.

This is not a traditional brand role. It's a high-output, on-camera creator position with real ownership - you'll build a recognizable presence across platforms, produce daily content, and turn PCH into a living, breathing brand people come back to every day.

What You’ll Do

Be the Face of PCH - Serve as the primary on-camera personality - representing PCH across social, product moments, and prize experiences. You'll build familiarity, trust, and excitement at scale.

Run the Daily Content Engine - Produce 2–5+ pieces of content per day across repeatable, scalable formats, including:

• “Come enter with me” flows

• Prize countdowns and hype

• Reactions, wins, near-wins

• Street-style interviews (“What would you do if you won?”)

• Watch / play / shop integrations

Drive Daily User Behavior - Use content to increase daily return frequency, entries per user, engagement across watch, play, and shop - making participation feel like a daily ritual.

Modernize Prize Moments - Help evolve Prize Patrol into a social-first experience by participating in winner reveals, viral prize storytelling, and high-impact content moments.

Test, Learn, Scale - Rapidly test hooks, formats, and messaging. Double down on what performs. Move fast, and iterate constantly.

What Success Looks Like

• Consistent, high-volume content output

• Growth in followers and engagement rates

• Measurable impact on DAU, retention and contest participation

Who You Are

• A proven content creator with strong on-camera presence

• Comfortable producing content daily at scale

• Deep understanding of TikTok, Reels, Shorts, and Meta

• Strong instincts for hooks, retention, and virality

• Able to shoot, edit, and publish independently

• Can build (or already has) a following tied to a brand

Traits That Matter

• High energy and highly creative

• Fast-moving and experimental

• Strong intuition for attention and storytelling

• Naturally engaging and relatable

Compensation & Benefits

• Competitive salary based on experience

• Medical, dental, and vision insurance, plus a range of additional voluntary benefits

• 401(k) with company match

• Flexible PTO and 15 paid holidays to rest and reset

• Remote-first culture with home office stipend

• Professional development budget

• 12 weeks of paid family leave to celebrate life’s biggest moments

PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.