Director of PR & Media Relations

About Yrefy:
Founded in 2017, Yrefy is a fast-growing private fintech company, helping to solve the student loan crisis through innovative refinancing solutions. Through our mission of “Doing well by doing good,” we provide financial relief to borrowers while delivering consistent returns to our investors. We are seeking dynamic people with a strong desire to learn to build out our winning team.

Position Overview:
The PR & Media Relations Director will support and assist in managing the strategic initiatives to create and maintain a positive PR & Media image for the Company.

Key Responsibilities:

• Attend events on behalf of the Company for PR and Media purposes.
• Advise executive leadership on reputation management, messaging, and public positioning.
• Serve as the primary spokesperson, when C-level leadership is unavailable, for media engagements.
• Manage press inquiries and ensure timely, accurate responses.
• Monitor media coverage, public sentiment, and emerging narratives.
• Draft and distribute press releases, media advisories, statements, and talking points.
• Assist in leading crisis communications planning and execution when necessary.
• Approve messaging for external communications and announcements.
• Assist in leading media strategy for events, conferences, and announcements.
• Coordinate press briefings, interviews, and media attendance at events.
• Schedules and attends all conference calls with media vendors.
• Audits and reviews all media invoices.
• Audits and reviews all talent fees.
• Monitors the progress of the Company’s radio, television, and digital campaigns.
• Interacts with talent and makes changes to copy prints and live reads.
• If the CMO is unavailable, leads on-site commercial production and ad execution.
• Monitors and controls the Chief Media Officer’s calendar.
• If CMO is out of office, handles CMO’s emails under the scope of duties.
• Attend all meetings as required.

Qualifications:

• Knowledge of media relations principles and strategies.
• Capacity to advise senior leadership and serve as a trusted communications counselor.
• Strong leadership, decision-making, and team management abilities.
• Deep understanding of media landscapes and all news media cycles.
• Ability to act as a spokesperson and prepare executives for interviews and public appearances.
• Demonstrated ability to manage crisis communications and sensitive issues under pressure.
• Strong judgement and discretion when handling confidential or high-risk matters.
• Ability to remain calm, decisive, and strategic in fast-paced environments.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent relationship-building skills across internal teams and external stakeholders.
• High level of professionalism, integrity, and accountability.
• Excellent public speaking skills.
• Excellent written and verbal communication skills.
• Excellent interpersonal and networking skills with the ability to build and maintain positive relationships with media contacts and outlets.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with the proven ability to meet deadlines.
• Experience building strategic presentations and dynamically presenting them.
• Proficient in Microsoft Office Suite.
• Knowledge of CRM Software.

• Certification or coursework in PR or Media Relations is preferred.

Yrefy takes care of our team members! Benefits include:

• 100% Employer Paid Medical for Employee AND Whole Family (includes the Mayo Clinic)
• 401(k)/Roth Plan with 4% Match and Immediate Vesting
• Dental Insurance
• Vision Insurance
• Company Paid Life Insurance
• Company Paid Short-and-Long-Term Disability Insurance
• Fully Paid LifeTime Gym Membership (if at least 8 visit days/month)
• Student Loan Repayment Assistance and Education Assistance
• Catered Friday Lunches
• Stocked Snack Kitchens
• Fun in-Office Work Environment
• Opportunity to Work at a Fast-Growing Company
• And more!

Join a team that is making a difference in people’s lives… Apply today!