Integrated Marketing Senior Specialist

The Integrated Marketing Senior Specialist leads the development and execution of integrated marketing campaigns that drive brand awareness, demand, and cultural relevance. This role owns campaigns from concept through launch and optimization, partnering closely with internal teams and external agencies to translate strategic priorities into cohesive marketing programs.

The role requires both strategic thinking and operational leadership- developing campaign frameworks, managing agency partners, and coordinating cross-functional teams to ensure seamless execution across channels.

You Will:

Integrated Campaign Development

• Lead the development of integrated marketing campaigns that support brand, product, and business objectives
• Translate strategic priorities into campaign concepts, messaging frameworks, and activation plans
• Partner with leadership to define campaign objectives, target audiences, and success metrics
• Develop campaign briefs and work closely with agency partners to shape creative and channel strategy

Agency Management & Creative Development

• Manage external agency partners responsible for campaign development, creative, and execution
• Provide clear direction through briefs, feedback, and strategic guidance to ensure work aligns with brand and business priorities
• Lead campaign development processes including briefings, concept reviews, and production planning
• Ensure agency work is delivered on time, on budget, and aligned with campaign objectives

Cross-Functional Campaign Leadership

• Serve as the central campaign lead across marketing functions including brand, creative, partnerships, social, experiential, PR, and retail teams
• Align stakeholders around campaign strategy, timelines, and deliverables
• Lead campaign kickoffs, working sessions, and milestone reviews to ensure progress and alignment

Campaign Execution & Operations

• Manage campaign timelines, deliverables, and cross-channel execution plans
• Coordinate asset development and distribution across marketing teams
• Maintain integrated campaign calendars and planning tools
• Ensure consistent messaging and creative execution across all campaign touchpoints

Performance Tracking & Optimization

• Monitor campaign performance and track progress against defined KPIs
• Partner with analytics teams to assess campaign effectiveness and identify optimization opportunities
• Lead post-campaign recaps and capture insights to inform future campaigns

You Bring:

• 3-5+ years of experience in integrated marketing, brand marketing, or campaign management
• Experience leading integrated marketing campaigns across multiple channels
• A positive attitude and bias for action
• Experience managing creative or marketing agencies
• Strong project management and organizational skills with the ability to lead complex campaigns
• Ability to balance strategic thinking with hands-on execution
• Excellent communication and cross-functional leadership skills

What Success in This Role Looks Like:

Success in this role means leading integrated campaigns that are strategically sound, creatively compelling, and flawlessly executed; ensuring alignment across internal teams and agency partners while delivering measurable business impact.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.