Manager, Toy Marketing

Marketing Manager (Characters & Creativity Welcome!)

Experience: 3+ years

Love cute characters? Obsessed with social media? Live for storytelling?

We're a growing character IP company creating original brands loved by fans around the world. Our mission is to spread joy through adorable characters, creative storytelling, and products that make people smile every day.

We're looking for a creative, energetic Marketing Manager to help grow our brands, build passionate fan communities, and bring our characters to life across digital and retail channels.

If you enjoy mixing smart strategy with playful creativity, turning lovable characters into content people can't stop sharing, and making brands people genuinely connect with, we'd love to meet you!

What You'll Do

• Develop and execute marketing strategies to grow our character brands across digital and retail channels.
• Lead and manage our social media presence across Instagram, TikTok, YouTube, Facebook, and other emerging platforms.
• Create, plan, and publish fun, engaging content that builds brand awareness and drives sales.
• Help define and strengthen the personality, voice, and storytelling of our original character IPs.
• Support new product launches with creative marketing campaigns, promotional materials, and launch plans.
• Build and engage our online community by interacting with fans, creators, and customers.
• Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand our reach.
• Assist with email marketing campaigns and customer engagement initiatives.
• Track campaign performance using social media insights, Google Analytics, Shopify, and other marketing tools to optimize results.
• Stay on top of social media trends, pop culture, and emerging platforms to keep our brand fresh, playful, and relevant.
• Work closely with design, sales, e-commerce, and product development teams to execute marketing initiatives.
• Bring fresh ideas that help our characters become more recognizable, lovable, and shareable.

Bonus Skills (Big Plus!)

• Video editing (Reels, TikTok, YouTube Shorts)
• Photography and basic photo editing
• Adobe Photoshop, Illustrator, Canva, or similar creative tools
• CapCut, Premiere Pro, or other video editing software
• Illustration or drawing skills
• Experience managing influencer or creator collaborations
• A strong eye for cute, colorful, and fun visual design
• Experience with Shopify or e-commerce marketing is a plus

What We're Looking For

• 3+ years of experience in marketing, brand marketing, or social media marketing.
• Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
• A creative thinker who loves turning ideas into engaging content.
• Strong understanding of current social media trends and viral content.
• Excellent communication, organization, and project management skills.
• Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
• Self-motivated, proactive, and able to manage projects independently.
• A collaborative team player with a positive attitude.
• Passion for storytelling, community building, and brand growth.

Why You'll Love Working With Us

• Work with adorable original characters every day.
• Help shape and grow a global character IP brand.
• Freedom to experiment with creative marketing ideas.
• Be part of a fun, collaborative, and supportive team.
• Your ideas matter—we encourage creativity, innovation, and initiative.
• Opportunity to grow your career as our brands continue to expand worldwide.
• Create products and stories that bring smiles to people around the world.

Working here means creating magic and being taken care of:

• 401(k) to secure your future glow-up
• Health, Dental, Vision Insurance (we got your covered)
• Paid Time Off – balance = creativity
• A creative, character-filled workplace with positive vibes only
• A chance to grow with a brand that’s only about joy, imagination, and fun

If you’re a marketing person with creativity, and love characters, we’d love to meet you!
Please send us your resume and portfolio (if available).

hr@wslicening.com