Regional Sales Associate - Upstate New York & Western Pennsylvania

About Us

MAX USA Corp is a leading manufacturer of professional-grade construction and industrial tools, serving customers across North America. Known for innovation, quality, and durability, our products include rebar tying tools, pneumatic nailers, and power-driven fastening systems. We are committed to helping professionals across multiple industries improve productivity and safety on the job. As part of the global MAX Group, we combine a rich history of engineering excellence with a forward-thinking approach to growth and customer satisfaction.

Position Overview

We are seeking a results-driven Regional Sales Associate to support and grow our sales presence within the Upstate New York & Western Pennsylvania area. This individual will implement sales strategies, build dealer and contractor relationships, and represent MAX at job sites, events, and trade shows. This is a field-based role requiring regular travel, strong communication skills, and a proactive approach to territory development.

Key Responsibilities

Sales & Business Development

• Visit jobsites to demonstrate MAX products directly to contractors with distributor involvement.

• Seek out new distributor partners as needed within the territory.

• Implement MAX sales programs and promotions including RBU program.

• Attend and support trade shows, industry events, and distributor open houses.

• Cover other territories on an as-needed basis.

Account Management

• Maintain strong relationships with current dealers:

  • Train inside and outside sales staff on MAX products and features.

  • Merchandise retail locations using signage, point-of-purchase displays, stickers, and posters.

  • Identify key sales personnel to target for training and promotional efforts.

  • Conduct jobsite visits alongside customers to reinforce product value.

  • Ensure timely follow-up to customer requests.

  • Make bi-weekly calls to each key account.

• Partner with Office Manager to assist with collections on past due accounts.

Reporting & CRM Usage

• Use CRM tools (Salesforce.com preferred) daily to:

  • Track interactions with customers and distributors.

  • Monitor sales pipeline and bonus eligibility.

• Submit timely reports:

  • Expense reports

  • Dealer visit summaries

  • Trade show reports

  • Confirmation and thank-you letters to customers

Product Support & Collaboration

• Coordinate with engineering teams to test products in the field.

• Provide feedback from jobsites and distributors to support product development.

• Contribute to the design and implementation of promotions and marketing initiatives.

• Complete special projects as assigned by management.

Qualifications

Education

• Bachelor’s degree in Business or a related field, or equivalent combination of education and work experience.

Experience

• Proven experience in outside sales, ideally with a manufacturer or industrial equipment company.

• Experience in developing pricing strategies, executing sales promotions, and training customers and staff.

• Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) required.

• Familiarity with Salesforce.com or comparable CRM platforms preferred.

Physical & Travel Requirements

• Frequent travel within the assigned territory.

• Ability to lift and carry tools and equipment to and from jobsites or trade shows.

• Physical ability to set up and dismantle displays at events and open houses.

• Overnight travel as required.

Salary: 70k - 95k commensurate with experience and qualifications