Director, Brand Value

The Value Brand Director will lead the strategic direction, innovation, and growth of KFC’s value platform—driving transaction growth, brand relevance, and consumer appeal. This role is responsible for developing and executing long-term value strategies that attract new guests, strengthen brand loyalty, and sustain profitable system growth.

A commercially minded and analytically strong leader, the Value Brand Director will balance brand strategy with financial discipline, leading a cross-functional team to deliver compelling, insight-driven value initiatives that perform for both consumers and franchisees. The ideal candidate will bring deep expertise in brand management, innovation, and franchised business models, demonstrating the ability to create breakthrough strategies and drive sustainable results across the KFC US system.