Senior Product Marketing Manager

Position Summary

Role and Responsibilities

The Senior Product Marketing Manager will lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives.

Position Objective

• Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management.
• Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
• Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.

Skills and Qualifications

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in product marketing or a related role.
• Strong analytical skills with experience in market research and competitive analysis.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent communication and presentation skills.

Preferred Qualifications:

• MBA or advanced degree in Marketing or Business.
• Experience working with online and big-box retailers.
• Knowledge of digital marketing tools and platforms.

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Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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