Sr. Manager Trade Marketing - Dacor

Position Summary

Role and Responsibilities

Position Overview:

As the Senior Manager, Trade Marketing, you will be responsible for the development, execution and measurement of Samsung’s trade marketing strategy for both Samsung and Dacor brands. The primary goal of this role is to increase awareness with the trade channel for recommendation, ultimately resulting in sales.

You will oversee an in-market Trade Representative team who will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as key platform to drive brand advocacy.

You will be active in the trade community and be face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learn and optimize all activity.

Responsibilities and Duties:

• To develop a strategy which influences core touchpoints throughout the luxury (Dacor) & premium (Samsung) trade path to purchase
• Develop marketing awareness and amplification opportunities including paid and organic tactics
• Identification of channel enablement needs including programming, digital and physical tools and educational needs
• Primary brand representative for industry associations to activate awareness & event programming within the trade channel
• Directly manage the companies trade representative capability to act as a brand ambassador to drive awareness across top designers and builders and drive showroom traffic
• End-to-end management of Dacor’s branded showroom strategy, operations, budget management and execution as a primary influencer in the trade channel and directly managing a showroom team of six          
• Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEU’s, large scale events) to increase trade awareness of the Dacor brand
• Optimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRM
• Attend networking events with local channel associations and branded showrooms and create new opportunities
• Develop scorecards and KPI’s across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed
• Excellent communication and presentation skills to customers and internal leadership
• Dynamic thinker able to work complex issues to drive successful outcomes, with ability to multi-task and work in a fast-paced environment
• Excellent organization skills, plus must be creative thinker and strong team player
• Must be creative thinker, highly communicative and a strong team player
• Highly strategic in thinking with the ability to execute quickly

Skills and Qualifications

Background/Experience Required:

• Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge with 8+ years in an appropriate in-market role
• Previous branded showroom management and experience in organizing small and large events at showroom facilities
• People management experience is mandatory
• Experience interfacing with internal stakeholders and external agencies
• Professional experience with MS Office suite knowledge and skills
• Travel expectation up to 25%

#LI-MS1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.