Vertical Marketing Manager

VERTICAL MARKETING MANAGER

THE POSITION IN A NUTSHELL  
Are you a marketing enthusiast with a passion for creating compelling messaging, value propositions, and go-to-market programs that drive customer value and market share gains? Do you thrive in a dynamic environment and love working with high-energy teams? If so, we have the perfect opportunity for you! We are seeking a vibrant and experienced Vertical Marketing Manager to join our team. Reporting directly to the CMO, the ideal candidate will have a proven track record of driving quantifiable marketing success in a business service environment.

WHAT YOU’LL BE DOING (and doing well!) 

• Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3).
• Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities).
• Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation.
• Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings.
• Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions.
• Provide tools, playbooks, and vertical-specific messaging to support sales teams.
• Collaborate with business development to craft proposals, RFP responses, and vertical case studies.
• Support field with events, tradeshows (e.g., NFPA Conference, ISC West), and industry association activities.
• Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain.
• Track, measure, and report on vertical marketing performance and ROI.
• Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements.
• Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective.

WHAT WE LIKE ABOUT YOU

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Five (5)+ years of experience in B2B customer marketing
• Well versed in establishing differentiated customer value props, and messaging
• Strong understanding of qualitative and quantitative customer analytics
• Well-versed in customer lifecycle management
• Strong attention to detail, problem-solving, and decision-making abilities.
• Strong, positive culture contributor, with the ability to collaborate and influence.
• Knowledge of fire alarm and security systems is a plus.
• Ability to travel domestically up to 20%. 

WHAT WE’RE BRINGING TO THE TABLE 

• Competitive salary based on qualifications.
• Paid time off plan and holidays.
• 401(k) matching.
• Short term and long-term disability.
• Medical, dental, and vision plans with options.
• Life insurance.
• Professional career development opportunities.
• Tuition reimbursement program.