We are seeking a strategic and driven Sales & Marketing Director to join our leadership team at Hampton by Hilton Ponce. In this role, you will have direct oversight of the sales and marketing operations of the hotel, responsible for developing and executing strategies that drive revenue and enhance guest engagement. You will manage the sales and marketing budget, forecasts, advertising, marketing, and business plans, while supervising the sales coordinator to ensure alignment with the hotel’s profitability goals.

Key Responsibilities:

Budget Management: Develop and oversee the sales and marketing budget, ensuring all initiatives are conducted within financial parameters while maximizing return on investment.
Budget Accountability: Ensure the achievement of budgets for room revenue, banquet revenue, and operational expenses related to sales.
Team Management: Interview, hire, and train staff, provide performance evaluations, resolve issues, encourage open communication, and recommend disciplinary actions when necessary.
Sales Expertise: Utilize professional selling skills—opening, probing, supporting, and closing—to drive revenue and build strong client relationships.
Process Oversight: Train and monitor processes related to referrals, setting traces, and profiling accounts, ensuring best practices are followed.
Internet Marketing Initiatives: Develop and execute online marketing strategies in collaboration with the E-Marketing team to increase visibility and engagement.
Website Management: Maintain and supervise the content of hotel and chain websites, ensuring all information is accurate and up to date.
Customer Service Collaboration: Work closely with operations staff to ensure a high level of customer service is maintained.
Revenue Meetings: Attend weekly revenue meetings as needed, contributing insights and strategies to optimize profitability.
Proposal Management: Efficiently follow up on proposals, contracts, appointments, and all assigned tasks to ensure timely execution.
Process Improvement: Assess current team processes and procedures, identify areas for improvement, and implement effective changes.
Sales Forecasting: Provide detailed and accurate sales forecasts to support financial planning and decision-making.
Team Environment: Foster a competitive yet collaborative team environment, encouraging individual contributions while focusing on team goals.
Performance Assessment: Evaluate individual team performance through observation and metrics, suggesting corrective actions as needed for improvement.
Market Analysis: Maintain a strong understanding of Room, Catering Pace Reports, forecasting, and budgeting practices relevant to sales operations.
OTA and Content Maintenance: Keep the website and OTA content score up to date, ensuring top placement in hotel listings on platforms such as Google, Expedia, and Booking.com.

Minimum Qualifications:

Fully bilingual in Spanish and English.
Bachelor’s Degree in Marketing, Communications, or a related field.
Strong oral and written communication skills.
Four or more years of experience in leadership sales positions within the hospitality industry.
Strong geographic knowledge of the designated market, with a willingness to travel as required.
In-depth understanding of the travel industry, current market trends, and economic factors influencing business.
Proven track record of superior performance metrics and successful sales strategies.
Excellent negotiation and analytical skills.
Proficient in Microsoft Office Suite and sales management software.

Why Join Us?

Be part of a dynamic leadership team focused on driving revenue and enhancing guest experiences.
Enjoy opportunities for personal and professional growth within the hospitality industry.
Contribute to a culture that values collaboration, creativity, and excellence in service.

If you are a results-oriented professional with a passion for sales and marketing in the hospitality sector, we invite you to apply for the Director of Sales & Marketing position at Hampton by Hilton Ponce!

Learn more about this Employer on their Career Site

Director of Sales and Marketing