Senior Manager, Marketing Partnerships

ABOUT THE POSITION 

The Senior Manager, Partner Marketing responsible for developing and driving the marketing strategy for leveraging and promoting Columbia Partners (brand ambassadors, category athletes, corporate partners and product collaborations) across all marketing channels and platforms. Acting as the primary marketing liaison to the Partnerships team, this position translates Partner agreements into clear marketing recommendations and activation plans that support overall brand strategy. The role works closely with Creative, Social, PR, Retail, and Wholesale teams to ensure Partner usage is brand-aligned, strategically prioritized, and effectively tracked against agreed-upon objectives.

HOW YOU’LL MAKE A DIFFERENCE

• Develops and owns the overarching strategy for how marketing leverages all Partners and brand collaborations across channels, platforms, and activations to support brand and business priorities.

• Serves as the primary marketing point of contact for the Partnerships team, translating Partner agreements and engagement structures into clear marketing recommendations and prioritization guidance. Aligns with internal teams to determine the most effective use of partners across brand, retail, wholesale, and campaign needs.

• Works with Creative and Brand teams to define the look, feel, and storytelling approach for all Partner content and product collaboration launches, ensuring consistency with brand standards while respecting Partner authenticity.

• Recommends how Partner time, assets, and agreed-upon engagements should be leveraged across marketing activations. Works closely with Partnerships team to ensure that marketing plans are consistent with Partner contracts. 

• Provides strategic guidance on Partner-related social content, including recommended platforms, timing, cadence, and content approach. Coordinates with Social and Channel teams to track performance and alignment with agreed strategies, without directly executing content.

• Works with PR and Communications teams to identify the best opportunities to leverage Partners and ambassadors for announcements and storytelling, providing strategic input while PR retains ownership of execution and overall strategy.

YOU ARE 

• An active member of the outdoor community, and has firsthand knowledge of the athletes, brands, and culture that drive the industry.

• A go-getter, ready to bring our brand partnership strategy to life!

• A strong cross-collaborative partner, who can work well with leaders across the business.

YOU HAVE 

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field, or equivalent experience. 

• 8+ years of progressively responsible marketing leadership experience, including responsibility for large-scale regional or enterprise marketing programs. 

• People leadership experience, including leading managers and senior leaders. 

• Demonstrated experience developing and executing brand partnership strategies across multiple channels and consumer touchpoints. 

• Broad industry knowledge, commercial acumen, and experience influencing strategic business decisions. 

• Experience managing significant budgets and optimizing investment decisions to achieve business objectives. 

• Proven ability to influence executive stakeholders and drive outcomes across a complex matrixed organization. 

• Ability to anticipate market shifts and develop forward-looking strategies that position the business for long-term success. 

• Ability to travel as business needs require. 

#LI-JC1

#Hybrid

#Onsite

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.