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We are looking for a passionate marketing professional to bring their launch and rare disease skills to a complex and difficult to treat category so we can do everything in our power to live up to our mission of defying limitations so that others can too. This highly visible position has been designed for a senior marketing professional who will be responsible of overseeing all pre and post launch brand strategies and initiatives as well as leading the US cross functional launch team. This role reports directly to the head of the rare disease business unit.
If you have a passion for marketing and for dreaming of what is possible, to create meaningful impact for patients, caregivers, HCPs and other critical players in the rare disease arena, we would like to talk to you about this opportunity.
Key Responsibilities
Launch & Brand Strategy Development: Lead the commercial launch strategy for repinatrabit, ensuring successful brand positioning, HCP engagement, and market activation. Ensure alignment of all cross-functional plans to overall brand strategy.
Commercial Strategy: Define brand vision, strategic imperatives, and long-term commercial roadmap based on customer insights, market dynamics and competitive intelligence. Continuously refine strategy to maximize launch success and sustained brand growth.
Commercial Excellence & Launch Readiness: Lead enterprise launch readiness by establishing governance, aligning cross-functional workstreams, and ensuring organizational preparedness across people, processes, systems, and customer engagement. Proactively identify risks and remove barriers to deliver a successful launch.
HCP Marketing Leadership: Develop and oversee HCP engagement strategies, including non-personal promotion (NPP), speaker programs, congresses, and KOL partnerships.
Consumer Marketing & Awareness: Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.
Omnichannel & Digital Strategy: Lead omnichannel marketing efforts and personalized engagement content, including but not limited to decision engine and orchestration, integrating digital, personal, and non-personal promotional approaches to maximize reach and engagement.
Market Insights & Competitive Analysis: Establish customer segmentation, targeting, and engagement strategies informed by market research, analytics, and field insights. Translate customer needs into actionable marketing strategies that drive awareness, adoption, and positively impact brand performance.
People and Organization: Build on a collaborative environment that is conducive to intentional development, success and supports individuals as well as teams to achieve their full potential and maximize their contribution to deliver the Otsuka mission. Develop organizational capabilities to support successful launch and long-term growth. Provide coaching and access to mentoring and developmental mechanisms to build confidence and courage. Attract, manage, coach, develop and retain a talented Marketing team to effectively achieve the mission and stated objectives.
Qualifications and key competencies
Extensive knowledge of commercial compliance and all laws and regulations that govern promotional and non-promotional activities.
10+ years of marketing experience/knowledge of Rare Disease brand launch, PKU/ inborne errors of metabolism.
Proven ability to lead and influence highly matrixed cross-functional teams, driving alignment and decision-making.
Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
Proven experience leading a pharmaceutical product launch, preferably in rare disease
Experience in both HCP and consumer marketing, with the ability to develop integrated brand strategies
Experience in market access, sales, and/or commercial operations highly preferred
Omnichannel marketing expertise, including digital engagement, NPP, and field force integration
Strong cross-functional collaboration skills, with experience partnering across market access, medical affairs, and sales teams
Financial acumen, with experience managing P&L, budgeting, and ROI analysis
Excellent leadership and team development skills, with a track record of building and managing high-performing teams
Strong analytical and strategic thinking skills, with the ability to leverage data and insights to refine execution
Experience working in a matrixed environment, managing multiple priorities and aligning teams to achieve commercial success
· Current US work authorization required.
· Ability to travel domestically and internationally.
Up to 30-50% travel is required*, based upon business needs.
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Application Deadline: This will be posted for a minimum of 5 business days.
Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; https://ah-prod.com/multi/videoplayer/player.html?v=6385356920112.
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Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting EEAccommodations@otsuka-us.com.
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