Assoc Dir, Marketing Operations

About Us 

Welcome to ANI Pharmaceuticals, where we are dedicated to improving and enhancing patients' lives through the manufacturing and distribution of high-quality pharmaceutical products. 

With a diverse portfolio of generic and branded pharmaceuticals, ANI is a trusted partner for healthcare providers, pharmacists, and patients alike.  We understand the importance of accessibility, and our products are available across a wide range of therapeutic areas, contributing to the well-being of communities globally. 

At ANI Pharmaceuticals, there are opportunities to contribute to our purpose every day. We value authenticity, knowledge, and hard work, we strive to celebrate our employees in a positive environment. Our culture empowers everyone to be successful and apply our full potential.

About the Role

The Associate Director of Marketing Operations will support the commercial organization by ensuring the effective execution of customer and field-facing initiatives. This role oversees various functions within Commercial, including the Medical Legal Regulatory (MLR) review process, Speaker Programs, Employee Points Program, and the distribution of sales materials.

Responsibilities

Collaboration:

• Work closely with marketing, sales, IT, and other cross-functional partners to develop strategy, coordinate activities, and plan for performance measurement associated with marketing operations functions 
• Collaborate within the Commercial Operations team to convey to Commercial team and executive leadership holistic, actionable learnings

Medical Legal Regulatory Review:

• Oversee the MLR (Medical, Legal, and Regulatory) review process across multiple brands, ensuring consistency and efficiency within Veeva Vault PromoMats as the centralized platform for managing promotional materials.
• Responsible for maintaining and improving MLR review process in collaboration with commercial, medical, regulatory, legal, and vendor management partners to support MLR activities across various brands. This includes scaling the process to support additional brands as needed.
• Lead and manage MLR meetings involving cross-functional teams from multiple brands, partnering with vendor coordinators to build and manage meeting agendas. Facilitate meetings, ensuring that MLR reviewer comments and job requirements are thoroughly documented, and ensure continuous improvement of the review process.
• Champion best practices and ensure adherence to Standard Operating Procedures (SOPs) across all brands. Incorporate insights from various brand teams to help develop high-quality jobs, ensuring all materials align with company policies and guidance. Provide guidance and training as needed to all MLR participants.
• Manage MLR coordinator for support SOWs and budgets ensuring cost efficiency and quality of support.

Speaker Bureau Management:

• Speaker programs will be managed in Veeva Events Management system
• Accountable for operational and technology support for field-based Speaker Programs
• Effectively manage multiple external vendor/partner relationships to ensure high quality services, the utmost compliance with the company and industry policies, practices and regulations, and seamless integration with internal processes and teams 
• Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. 
• Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge and expertise.

Samples Distribution:

• Design and implement a direct to practitioner (DTP) sampling program.
• Collaborate and manage internal business partner expectations and distribution requests.
• Ensure seamless execution of the samples distribution process, Acknowledgement of Contents (AOC) process and annual reporting requirements.
• Manage the samples distribution inventory and budgets.

Literature Distribution:

• Oversee and manage promotional material literature warehouse and distribution vendor.
• Collaborate and manage internal business partner expectations and distribution requests, including marketing and sales training.
• Ensure seamless execution of the distribution process, including daily order requests, National Sales Meetings and conference orders.
• Manage the distribution budgets.

Employee Points Program:

• Supervise and administer the Employee Points Program vendor including providing reports as needed.
• Oversee the allocation and distribution of points.
• Manage budgets related to points distribution.
• Train new hires about the process and maintain training documentation.
• Identify new ways to improve the points program and more engaging to build the culture of ANI thru employee recognition in collaboration with leadership and other partners.

Skills

• Thrive in a fast-paced, dynamic environment with minimal supervision.
• Adapt well under pressure and maintain flexibility in changing situations.
• Strong collaboration and teamwork skills.
• Experience with Veeva Vault PromoMats required; Veeva Events Management preferred.
• Proficient in business productivity software, including Teams, Excel, Word, and PowerPoint.
• Curious and open to new insight methodologies, with a drive to expand tools to better support the business.
• Strong strategic thinking paired with excellent tactical execution.
• Analytical mindset, intellectual curiosity, business acumen, and creative problem-solving skills.
• Ability to communicate and present effectively, both verbally and in writing, across all organizational levels, from Product Managers to Senior Executives.
• Demonstrated success as a high performer and thought leader.
• Strong organizational and prioritization skills to meet established deadlines efficiently.

Requirements:

• Typically requires a bachelor’s degree in a related field
• 3-5 years of relevant commercial / marketing operations experience.
• Minimal periodic travel required for role