Area Sales Manager

Job Summary: The Area Sales Manager is responsible for driving hotel revenue by identifying and developing potential markets, maintaining relationships with third-party planners, and implementing innovative sales and marketing strategies. This role manages sales efforts across multiple hotels, ensuring that sales objectives are met and fostering long-term business growth. 

Essential Functions and Duties: 

• Provide professional and courteous customer service at all times. 

• Conduct personal sales calls to generate new business and strengthen client relationships. 

• Implement approved sales and action plans, developing strategies for potential markets. 

• Create and execute innovative sales and marketing techniques to increase hotel revenue. 

• Distribute in-house advertising and promotional campaigns. 

• Maintain competitive analysis and statistical information to inform sales strategies. 

• Manage company accounts, prepare reports, and maintain organized filing systems. 

• Foster relationships with in-house meeting planners to encourage repeat business.  

• Build rapport with local civic groups and associations to drive business growth. 

• Prepare and present sales call reports, internal sales reports, and other documentation. 

• Mentor and train the Sales Coordinator to ensure they can effectively support the sales efforts across all hotels. 

• Analyze competitive set STR data to identify sales needs and strategies for each hotel. 

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. 

Required Experience, Education, and Skills: 

• Over 2 years of experience in sales, with a background in hospitality or convention center operations preferred. 

• Strong understanding of sales principles and strategies, including market analysis and competitive data interpretation. 

• Excellent communication and interpersonal skills for building relationships with clients, staff, and local organizations. 

• Ability to develop and execute sales plans while managing multiple properties. 

• Proficiency in using CRM systems and Microsoft Office for reporting and tracking sales performance. 

• Ability to organize tasks, manage time efficiently, and meet sales goals. 

• Strong problem-solving skills and the ability to adapt to changing market conditions. 

Work Environment: 

• Primarily indoor office work, with occasional travel to meet clients and attend events. 

• Frequent interaction with clients, staff, and vendors,requiring flexibility in communication and scheduling. 

• Must be available to work evenings, weekends, and holidays as needed to meet sales and event requirements. 

Other Duties:  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.