Marketing & Communications Director

Online applications must be received before 11:59pm on:

If a date is not listed above, review the Applicant Instructions below for more details.

Available Title(s):

Business Title:

Employee Type:

Position Details:

The Opportunity:

The Director of Marketing for Online Program Management (OPM) Services is the strategic leader responsible for designing, launching, and managing a comprehensive suite of OPM marketing services that support the growth of Washington State University (WSU) Global Campus online degree and certificate programs. This role builds the marketing infrastructure, systems, and processes needed to attract, convert, and retain online learners at scale.

The Director oversees brand strategy, digital marketing, enrollment marketing, market research, and performance analytics for Global Campus OPM services, ensuring alignment with WSU’s mission, academic priorities, and revenue‑growth goals. This position reports to the Associate Vice President for the Global Campus and collaborates closely with academic units, enrollment management, and central marketing.

This is a remote position with the successful candidate performing all work at an alternative location.

Additional Information:

This is a full-time (100% FTE), permanent, remote position. This position is overtime exempt.

Monthly Salary:

$6,733.54 - $8,632.73 | Commensurate with experience and qualifications

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position.

Benefits:

WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.

Required Qualifications:

• Positions require a Bachelor’s degree in communication, journalism, public relations, marketing, or other relevant field and six (6) years of progressively responsible professional level experience in public relations, marketing, print or broadcast media, or public relations, which has included at least three (3) years of managerial experience. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year‐for‐year basis. A Master’s degree in a related field may be substituted for up to one (1) year of the required experience.

• Brand Management: Experience with or ability to develop, maintain, and enhance brand identity and reputation.

• Cultural Competency: Demonstrated knowledge of effective strategies for working with diverse faculty, staff, and students.

• Bandwidth: Minimum bandwidth of 4.0Mbps for upload and download required for telework or hybrid work assignment.

• Demonstrated experience developing and executing multi-channel marketing campaigns that drive lead generation, enrollment, customer acquisition, or other measurable outcomes.

• Experience managing digital marketing channels, including paid search, social media, email marketing, CRM-based campaigns, and web content strategy.

• Experience using marketing analytics and data to assess campaign performance and inform decision-making.

• Experience managing external vendors, agencies, or strategic marketing partners.

• Demonstrated project management experience, including managing multiple priorities, budgets, and timelines.

Preferred Qualifications:

• Digital Marketing: Demonstrated experience in developing strategies for digital marketing related to higher education for online and/or adult learners.

• Performance Metrics: Establishing or analyzing key performance indicators (KPIs) to track the effectiveness of campaigns and initiatives.

• Experience in higher education enrollment marketing, particularly for online degree and certificate programs.

• Demonstrated success developing and executing lead generation and enrollment growth strategies.

• Experience working with Online Program Management (OPM) organizations or leading OPM-related functions within a university.

• Knowledge of student recruitment funnels, CRM systems (e.g., Slate, Salesforce), and marketing automation platforms.

• Experience conducting market research, competitive analysis, and program launch planning.

Position Sponsorship Eligibility:

Not eligible for work visa sponsorship

About Department/College/Area/ Campus -

WSU Global Campus | Washington State University
 

Area/College:

WSU Global Campus

Department Name:

WSU Global Campus - Marketing & Communications

Location:

Pullman, WA Campus of Washington State University

Application Instructions:

Applicants must upload the following required documents to their online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

1) Resume
2) Cover Letter

• External candidates, upload all documents in the “Application Document” section of your application.

• Current WSU Employees (internal candidates), before starting your Workday application, please use these instructions to update your education and experience in your worker profile in Workday. Internal candidates, upload all documents in the “Resume/Cover Letter” section of your application.

• Documents may be submitted as one file or separate files. Applicants are encouraged to upload as a PDF, if possible.

• Reference contact information will be requested later in the recruitment process through Workday.

Background Check:

This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.

Time Type:

Position Term:

Washington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.

Notice of Non-Discrimination

In matters of admission, employment, housing or services, or in the educational programs or activities it operates, WSU does not discriminate or permit discrimination by any member of its community against any individual on the basis of sex, race, color, national or ethnic origin, physical disability, mental disability, sensory disability, use of a trained service animal, age, religion, creed, genetic information, marital status, sexual orientation, gender identity, protected veteran status, honorably discharged veteran, member of the military, or immigration or citizenship status except as authorized by federal or state law, regulation, or government contract.

Inquiries about the application of federal and state laws and regulations (including inquiries regarding the application of Title IX, ADA/Section 504, and implementing regulations), as well as reports and complaints of discrimination and harassment, can be made verbally or in writing to WSU’s Compliance and Civil Rights, the Department of Education’s Office of Civil Rights, or both.

More information, resources, and contact information are available here: https://ccr.wsu.edu/notice-of-nondiscrimination/