Marcel Digital – Marketing Analytics Specialist

(Hybrid | Chicagoland candidates only)

Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics.

We’ve built a culture of high performers who value authenticity, integrity, accountability, and curiosity. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing.

The annual salary range for this role is $80-$100k.

Position Summary

As a Marketing Analytics Specialist, you will be responsible for implementing, maintaining, and optimizing the analytics and reporting systems that power day-to-day client insights and decision-making.

This role focuses on the front-end of analytics execution, including tracking implementation (GTM), dashboard development (Looker Studio), reporting workflows, and marketing data integrations such as offline conversion uploads.

You will work closely with Paid Media, SEO, Account Management, and the Analytics Director to ensure that:

Data is collected accurately
Reporting is clear and actionable
Measurement aligns with client goals

This role is ideal for someone who enjoys hands-on execution, solving tracking challenges, building dashboards, and ensuring data is both usable and trusted.

What We Mean by Digital Analytics

This role is focused on the practical application of analytics in a marketing environment:

Tracking & Implementation – Deploying and QA’ing tracking via GTM and analytics platforms
Data Visualization & Reporting – Building dashboards and reports that translate data into insights
Marketing Data Activation – Supporting integrations like offline conversion uploads and platform alignment
Measurement Support – Ensuring data accuracy and usability for optimization and decision-making

This role complements our Analytics Manager (Back End Analytics), which focuses on data architecture, pipelines, and advanced analysis.

Functions and Responsibilities

Tracking Implementation & QA

Implement and maintain tracking using Google Tag Manager (GTM) and GA4
Support event tracking, data layer validation, and measurement setup across client websites
QA and troubleshoot tracking issues using browser tools and platform debugging tools
Ensure accurate deployment of marketing pixels and conversion tracking across platforms

Reporting & Data Visualization

Build and maintain dashboards in Looker Studio (and similar tools)
Translate client goals into clear, actionable reporting frameworks
Ensure reporting consistency, accuracy, and usability across accounts
Support recurring reporting and identify opportunities to improve clarity and efficiency

Marketing Data & Platform Integration

Support offline conversion uploads and platform integrations (e.g., Google Ads, CRM systems)
Assist in aligning data across analytics, ad platforms, and other marketing tools
Help troubleshoot discrepancies between platforms and reporting sources
Collaborate with Paid Media teams to ensure proper measurement of campaign performance

Analytics Support & Collaboration

Partner with Account Managers and channel teams to interpret performance data
Support implementation of measurement plans and tracking requirements for new initiatives
Assist in audits of existing tracking and reporting setups
Collaborate with the Analytics Manager to escalate more complex data or infrastructure needs

Skills, Traits, & Abilities

Required

2–4 years of experience in digital analytics, marketing analytics, or similar roles
Experience with Google Analytics (GA4) and Google Tag Manager (GTM)
Experience building dashboards in Looker Studio or similar visualization tools
Understanding of event-based tracking, conversions, and marketing measurement concepts
Experience QA’ing and troubleshooting tracking implementations
Strong attention to detail and commitment to data accuracy
Ability to manage multiple client priorities and deadlines
Clear communication skills, especially explaining data to non-technical stakeholders
Ability to translate complex and often siloed data into actionable insights

Strongly Preferred

Experience with offline conversion uploads or CRM to ad platform integrations
Familiarity with data layers and basic JavaScript for tagging/debugging
Experience working with paid media or SEO teams in a marketing environment
Exposure to tools like BigQuery, though not required for hands-on use

Bonus Skills & Experience

Experience working in an agency environment
Familiarity with consent management and privacy-aware tracking
Experience with additional BI tools (Tableau, Power BI, etc.)
Basic SQL knowledge for light data validation or exploration
Experience with A/B testing or CRO measurement

Benefits

Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.

We value curiosity, craftsmanship, and continuous improvement. If you’re excited about building analytics systems that people can actually trust, and using data to drive smarter decisions, we’d love to hear from you.

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