OVERVIEW OF THE COMPANY

Fox Sports

FOX Sports, the industry leader in live events, is the umbrella entity representing Fox Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes, as well as a joint-venture business in the Big Ten Network and digital properties including http://FOXSports.com and the FOX Sports App. FOX Sports has delivered the most watched television program, NFL’s America’s Game of the Week on FOX, for fourteen consecutive years.

JOB DESCRIPTION

The Big Ten Network is seeking a CRM Freelancer for 10 months from July 2026 through June 1st, 2027. The CRM Freelancer will support the execution, optimization, and growth of the network’s direct-to-consumer CRM marketing efforts across email, push, in-app messaging, and lifecycle marketing channels. This role will work closely with the CRM team to help drive subscriber acquisition, engagement, retention, and revenue growth for B1G+.

B1G+ is the Big Ten Network’s direct-to-consumer subscription service featuring thousands of live non-televised events, next-day on-demand replays, school-specific channels, and access to classic games and original programming.

The ideal candidate has hands-on experience with CRM platforms (preferably Braze), email and push campaign execution, and lifecycle marketing strategy in a fast-paced environment. Candidates with HTML/development experience or familiarity with dynamic messaging and personalization are strongly preferred.

This role is ideal for someone looking to expand beyond traditional CRM responsibilities and gain exposure to multiple areas of sports marketing and direct-to-consumer growth strategy.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Build, QA, schedule, and deploy CRM campaigns across email, push notifications, in-app messaging, and social
Develop, implement, and manage the @BigTenPlus account on X and Instagram
Support lifecycle marketing initiatives including onboarding, retention, winback, and promotional campaigns
Support testing initiatives including subject lines, messaging, segmentation, and creative variations
Support real-time messaging needs during live events and major sports moments
Assist with audience segmentation, personalization, and dynamic content implementation
Assist in creating and optimizing customer journeys and automated campaigns within Braze
Collaborate with CRM, Creative, Product, and Marketing teams to execute campaigns and promotions
Write clear, concise, and engaging copy for email, push, and mobile messaging
Perform campaign QA to ensure accuracy across links, personalization, rendering, and audience targeting
Help analyze campaign performance and provide insights/recommendations for optimization
Stay current on CRM, email, mobile marketing, and lifecycle best practices
Affiliate program strategy and partner support
New business development and partnership opportunities
Sponsorship and promotional activations
Grassroots and youth marketing initiatives
Marketing agreement execution with Big Ten schools
Acquisition and retention strategy projects
Campaign ideation and growth testing initiatives
Cross-functional strategic marketing projects

WHAT YOU WILL NEED

Experience working in CRM, lifecycle marketing, email marketing, or mobile messaging
Familiarity with email marketing platforms, push notification tools, and customer journey orchestration
Strong collaboration skills and ability to work cross-functionally
Strong attention to detail and organizational skills
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Comfortable working occasional nights and weekends during live events and peak sports seasons

NICE TO HAVE BUT NOT A DEALBREAKER

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field, or equivalent experience
1+ years of relevant experience
Experience with dynamic content, personalization, and segmentation strategies
Experience analyzing campaign performance metrics and optimization opportunities.
Hands-on experience with Braze
Basic HTML/CSS knowledge and troubleshooting experience
Familiarity with QA/testing processes for email and mobile campaigns
Understanding of subscription businesses, retention marketing, or direct-to-consumer products
Passion for sports, streaming, or college athletics

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $22.00 per hour.

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CRM Freelancer - Big Ten Network

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