General Sales Manager

Build the team. Develop the people. Hit the numbers. Raise the standard.

ProCraft is a full-service residential construction company offering one accountable team for every trade across the home.

Our services include:
Exterior: Roofing, siding, gutters, windows and doors, paint and coatings, concrete, driveways,

decks, patios, fencing, and other outdoor projects.

Interior: Kitchens, bathrooms, flooring, insulation, and energy efficiency.

Full Scope: Additions, ADUs, new construction, whole-home renovations, three- and four-season rooms, and fire, flood, and storm restoration.

ProCraft exists to restore trust in residential construction by building the standard of professionalism and craftsmanship so homeowners can dream boldly, build confidently, and trust the work.

Our goal is to serve 32,000 homeowners by 2032.

Raleigh is already a major operation and is on pace to serve approximately 100 homeowners per quarter in the near future.

The opportunity is not to come in and personally become the top salesperson.

It is to take a strong market and build a sales organization capable of consistently performing far beyond where it is today.

That means developing people, giving the team the coaching, resources, and field support they need to win, creating accountability, protecting leads, improving execution, retaining high performers, and building a team that can consistently exceed its goals without depending on the GM to carry the number personally.

Your job is to build, develop, support, and hold accountable a sales team capable of consistently hitting and exceeding Raleigh's profitable growth targets without requiring you to personally carry the market.

Winning means:

• ●  New representatives ramp quickly and correctly
  

• ●  Good representatives get better and want to stay
  

• ●  Underperformance is identified and addressed early
  

• ●  Leads are assigned, worked, followed up, and protected
  

• ●  Appointments, inspections, and opportunities are executed consistently
  

• ●  The team serves the expected number of homeowners
  

• ●  Revenue grows without sacrificing margin or homeowner experience
  

• ●  The market regularly performs above its baseline and pushes toward 150%+ execution
  

  
  

• The person who crushes this role will be competitive enough to hate losing, but mature enough to understand that the manager wins when the team wins.
  

  
  

• WHAT YOU WILL DO
  

• ●  Recruit, onboard, train, coach, and manage field sales representatives
  

• ●  Develop productive reps and help new hires progress through their ramp successfully
  

• ●  Give representatives the coaching, resources, and field support they need to succeed
  

• ●  Run sales meetings, one-on-ones, pipeline reviews, and scorecard accountability
  

• ●  Coach in the field through ride-alongs, inspections, in-home appointments, and live sales situations
  

• ●  Make sure leads are assigned quickly and worked consistently
  

• ●  Identify what is preventing individual reps from succeeding and coach them toward improvement
  

• ●  Remove obstacles that are preventing good reps from performing at their potential
  

• ●  Challenge top performers to continue growing
  

• ●  Protect team culture and retain productive representatives
  

• ●  Monitor appointments, offers, agreements, Sold production, and homeowners served
  

• ●  Step into difficult opportunities when leadership support is needed without taking ownership away from the rep
  

• ●  Move opportunities through a clean and profitable production handoff
  

• ●  Work closely with Inside Sales, Design, Estimating, Production, and Collections
  

• ●  Raise the standard for professionalism, accountability, and execution throughout the Raleigh market
  

• 
  

• The GM must be capable of selling at a high level, but your greatest value is not what you personally sell. It is what the people you lead become capable of producing.
  

• 
  

• HOW YOU WILL BE MEASURED
  

• ●  Team Sold revenue against the Raleigh market baseline
  

• ●  Homeowners Served
  

• ●  Representative performance and productive retention
  

• ●  New-rep training and ramp progression
  

• ●  Lead assignment and follow-up
  

• ●  Coaching and field development
  

• ●  Pipeline and CRM execution
  

• ●  Market profitability and margin discipline
  

• ●  Clean production handoffs
  

• ●  Homeowner experience
  

• Performance expectations are designed to be objective.
  

• 
  As the team becomes stronger, serves more homeowners, and exceeds its numbers, you participate directly in that success.

• 
  

• OUR CORE VALUES
  

• Do What's Required
  

• Win Together
  

• Take Ownership
  

• Be Resilient
  

• Be Coachable
  

• 
  

1. This is a role for someone who wants to spend the next several years building people, building leaders, and building one of the strongest sales organizations in the company.
   

   If your idea of winning is making the people around you better, building a team that consistently outperforms its goals, and creating something that continues to grow because of the standard you established, this is your opportunity to be part of building something special. We want to talk to you.
   

• ●  Five or more years leading teams in construction, remodeling, roofing, restoration, home services, or a comparable sales organization
  

• ●  Proven record of driving profitable sales performance through a team
  

• ●  Experience recruiting, onboarding, training, coaching, and holding salespeople accountable
  

• ●  Strong understanding of lead management, pipeline management, and sales execution
  

• ●  Competitive, hands-on, and comfortable being measured by numbers
  

• ●  Willing to be in the field coaching alongside the team
  

• ●  Comfortable having difficult conversations while remaining a genuine supporter of your people
  

• ●  Able to diagnose why a representative is struggling and help create a path forward
  

• ●  Someone who wants to build something for the long term, not simply hold the position for a year or two
  

• ●  Reliable transportation
  

• ●  Live in or near the Raleigh, NC service area
  

• ●  W2 leadership position in ProCraft's largest market
  

• ●  Base salary plus objective performance compensation
  

• ●  Strong six-figure earning opportunity with meaningful upside for exceptional performance
  

• ●  Quarterly bonuses for reaching and exceeding Raleigh's Sold-production baseline
  

• ●  Annual performance bonus tied to team results, homeowners served, and management execution
  

• ●  $25,000 annual Wealth Bank opportunity at target performance, with long-term vesting that becomes accessible cash
  

• ●  Company gas card for approved business fuel
  

• ●  Company contribution toward individual healthcare
  

• ●  Paid time off
  

• ●  Proven recruiting, training, sales, and accountability systems
  

• ●  Support from Inside Sales, Design, Estimating, Production, and Collections
  

• ●  Clear opportunity to grow into broader market, state, and regional leadership as ProCraft expands