Marketing Copywriter

Description

The Marketing Copywriter is responsible for developing, writing, and optimizing copy for the digital marketing and communications team for the North Carolina Museum of Art’s (NCMA) marketing department. Copywriting deliverables include web, blogs, press releases, ads, email support, printed collateral, and/or tv and radio commercials for seasonal marketing campaigns. This position identifies stories to tell and ensures marketing messaging is on-brand, persuasive, and engages its audience. Past experience implementing brand voice and/or a background in journalism strongly preferred. This role will work closely with the NCMA’s editorial, digital, and creative teams.

Key Responsibilities

• Create compelling and effective copy for use in Museum marketing and brand materials, including but not limited to blogs, press releases, speeches, brochures, digital collateral, paid media, website content, advertisements, and more.
• Identify and develop compelling Museum stories across copywriting applications, connected to the strategic plan. 
• Manage multiple marketing content projects and deliverables simultaneously, delivering consistent, quality work within a deadline.
• Craft content that resonates with a broad range of audiences, from press to donors to general public.
• Collaborate with editorial and Director of Marketing to develop NCMA’s brand voice guidelines. Lead brand voice writing workshop(s) for internal Museum departments, as needed. 
• Implement SEO best practices to incorporate keywords effectively across content applications, including alt text and search.

Requirements

• Undergraduate or graduate degree in English, journalism, marketing, or related field
• 2–5 years’ experience in a copywriting role 
• Proven ability to communicate written ideas in a concise, compelling, and creative manner across written marketing deliverables, while remaining on brand
• Experience writing content for multichannel, integrated marketing campaigns 
• Working knowledge of SEO and digital accessibility practices 
• Proficiency with AP and Chicago styles
• Excellent time management and organizational skills
• Experience writing for museum, arts nonprofit, and/or government fields strongly preferred
• Sample portfolio of past writing deliverables and/or client projects