Focuses on clearly identifying user needs or areas of opportunity related to business and anticipating them to craft problem statements, user persona(s), and goal(s) that will meet or exceed the user expectations. Evaluates user experiences to assess discoverability, usability, accessibility, and desirability. Identifies and creates the right method (e.g., user journeys, wireframes, information architecture, user flow diagrams, and/or mockups) to design and communicate the desired user experience. Begins to lead cross-functional teams to work on multiple design projects from concept through delivery, ensuring quality throughout the full cycle. Gathers and/or analyzes feedback from end users following release and identifies key findings.
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