Sales Manager

Job Summary: The Sales Manager is responsible for increasing hotel revenue by generating new business and maintaining relationships with third-party planners, corporate accounts, and trade associations. This role involves implementing sales strategies, developing marketing techniques, and fostering additional business through proactive outreach and customer service. 

Essential Functions and Duties: 

• Provide professional and courteous customer service at all times. 

• Conduct personal sales calls to generate new business and strengthen client relationships. 

• Implement approved sales plans and action plans as directed. 

• Identify and develop potential markets for the hotel through research and outreach. 

• Create and execute innovative sales and marketing techniques to increase revenue. 

• Execute and distribute in-house advertising and promotional campaigns. 

• Maintain competitive analysis and track statistical information to inform strategies. 

• Manage company accounts, prepare reports, and maintain an organized filing system. 

• Foster relationships with in-house meeting planners to promote goodwill and repeat business. 

• Maintain rapport with local civic groups and associations to generate business opportunities. 

• Prepare and present sales call reports, internal sales reports, and other documentation as required. 

• Attend and lead Sales and BEO meetings in the absence of the Director of Sales. 

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. 

Required Experience, Education, and Skills: 

• Over 2 years of experience in sales, with a background in hospitality or convention center operations preferred. 

• Strong understanding of sales principles and strategies for generating new business. 

• Excellent communication and interpersonal skills for building client relationships and interacting with internal teams. 

• Ability to create and execute marketing campaigns and sales promotions. 

• Proficiency in Microsoft Office and CRM systems for reporting and tracking sales performance. 

• Strong organizational skills for managing accounts, preparing reports, and maintaining records. 

• Ability to work independently, take initiative, and manage time effectively. 

Work Environment: 

• Primarily indoor office work, with occasional travel for sales calls and events. 

• Frequent interaction with clients, team members, and local organizations, requiring flexibility in communication and scheduling. 

• Must be available to work evenings, weekends, and holidays as required to meet business and client demands. 

Other Duties:  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.