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Fitness Director

Workout Anytime - Grove
Posted 3 months ago, valid for 11 days
Location

Reidsville, NC 27320, US

Salary

$50,000 - $70,000 per year

Contract type

Full Time

Health Insurance
Paid Time Off
Employee Discounts

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Sonic Summary

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  • Workout Anytime in Reidsville is seeking a full-time Fitness Director with 1-3+ years of experience in sales, fitness, or leadership.
  • The position focuses on building and leading a high-performing Personal Training department to drive revenue growth and enhance client retention.
  • Key responsibilities include leading personal training sales, ensuring a high-level client experience, and developing a team of trainers.
  • Candidates must possess a Personal Training Certification and CPR/AED certification, with a competitive salary offered based on performance.
  • Benefits include 401(k) matching, health insurance, paid time off, and opportunities for advancement.
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Free uniforms
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
Workout Anytime – Reidsville
Position Type:
Full-Time
Experience Level:
1–3+ years (Sales, Fitness, or Leadership preferred)
Who We Are
Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.
The Opportunity
The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.
Mission of the Role
  • Drive Personal Training revenue growth
  • Build and lead a team of high-performing coaches
  • Deliver an elite client experience that drives retention
  • Execute Workout Anytime systems that produce consistent results
What You’ll Be Responsible For
 1. Personal Training Sales & Revenue (Primary Focus)
  • Lead all PT sales and client conversions
  • Drive Personal Training Experiences (PTEs) and Kickstart sessions
  • Own monthly PT revenue performance
  • Coach trainers on sales, objections, and closing
  • Partner with GM to convert new members into PT clients
2. Client Experience & Retention
  • Ensure all clients are onboarded and serviced properly
  • Monitor attendance, engagement, and retention
  • Resolve member concerns, delinquents, and cancellations
  • Maintain a high-level client experience
 3. Team Leadership & Development
  • Lead, coach, and develop a team of 4–7 trainers
  • Conduct daily check-ins, roleplay, and weekly performance reviews
  • Run monthly team trainings (sales, anatomy, retention)
  • Hold coaches accountable to performance standards
 4. Operations & Execution
  • Maintain accurate schedules, reporting, and systems
  • Track production daily and submit required reports
  • Ensure compliance with all company systems and standards
  • Maintain cleanliness, professionalism, and brand standards

Requirements
  • Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
  • CPR/AED Certified
  • 1+ year fitness, sales, or leadership experience preferred



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