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Outside Sales Representative

Associa
Posted 4 days ago, valid for 18 days
Location

Richardson, TX, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • TownSq is looking for an Outside Sales Representative with over 5 years of B2B outside/field sales experience, preferably in SaaS or technology.
  • The role involves managing a defined geographic territory and owning the full sales cycle, requiring 60% travel for face-to-face engagements and presentations.
  • Candidates should have a proven track record of closing mid-market to enterprise deals and navigating complex buying committees.
  • Strong CRM proficiency with Salesforce is necessary, along with excellent communication skills and a consultative selling approach.
  • The salary for this position is competitive, reflecting the experience and performance of the candidate.

TownSq is seeking a high-performing Outside Sales Representative to drive new logo acquisition through a consultative, field-based sales approach. This role is ideal for a disciplined seller who thrives in face-to-face engagement, understands complex buying committees, and can confidently challenge prospects with insight-driven conversations.

 

You will own the full sales cycle from territory planning and outbound prospecting to on-site presentations, executive conversations, and closed-won execution while operating within TownSq’s structured sales methodology and pipeline governance standards. The job requires 60% of travel.

 

Key Responsibilities:

 

Revenue & Territory Ownership

  • Own and manage a defined geographic territory with full accountability for pipeline, forecast accuracy, and quota attainment
  • Execute a structured territory plan that includes outbound prospecting, on-site meetings, events, and partner-driven opportunities
  • Travel approximately 60% of the time to meet prospects, attend industry events, conduct demos, and build relationships

Consultative Selling & Field Execution

  • Conduct in-person discovery meetings with property management leaders, operators, and decision-makers
  • Deliver compelling on-site presentations and demos aligned to prospect business challenges
  • Lead value-based, Challenger-style sales conversations that reframe problems and differentiate TownSq
  • Navigate multi-stakeholder buying groups and guide prospects through structured decision processes

Sales Process & Pipeline Discipline

  • Manage opportunities through defined pipeline stages with strong hygiene and documentation
  • Maintain accurate, timely CRM updates in Salesforce (activities, notes, next steps, close plans)
  • Build and maintain opportunity-level close plans, including stakeholders, decision criteria, timeline, and risks
  • Participate in weekly pipeline reviews, forecast calls, and coaching sessions

Cross-Functional Collaboration

  • Partner closely with Marketing on regional events, campaigns, and field enablement
  • Coordinate with Implementation, and Client Success to ensure clean handoffs and successful onboarding
  • Represent the voice of the customer back to leadership with insights from the field
Qualifications

Required Qualifications:

  • 5+ years of B2B outside / field sales experience (SaaS or technology preferred)
  • Proven success closing mid-market to enterprise deals with multi-stakeholder buying groups
  • Experience owning a territory and managing a full sales cycle
  • Strong comfort with in-person meetings, travel, and executive-level conversations
  • CRM proficiency with Salesforce
  • Valid driver’s license and ability to travel extensively (60%)

Preferred Qualifications

  • Experience selling SaaS, workflow platforms, or community-based technology
  • Familiarity with Challenger, SPIN, MEDDICC, or structured sales methodologies
  • Experience selling to property management companies, HOAs, or adjacent markets
  • Track record of consistent quota attainment and forecast accuracy

Core Competencies

  • Consultative, insight-driven selling
  • Strong executive presence and communication skills
  • Excellent territory planning and time management
  • High accountability and pipeline rigor
  • Resilience, adaptability, and competitive drive



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