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Alloy Personal Training is a premier personal training studio built on delivering results-driven, small group training in a supportive and high-energy environment. We focus on helping clients live stronger, healthier lives while building a community that feels like home.
We are seeking a highly motivated, people-first Studio Director to lead day-to-day operations, drive membership growth, exceed monthly revenue targets and foster a strong, high-performing culture of accountability and progress. This role is ideal for someone who thrives in leadership, is passionate about fitness, and is ready to take unwavering ownership of both the client experience and business performance.
The Studio Director is responsible for sales, staff development, client retention, and ensuring the studio runs at a high level operationally and culturally.Â
Key ResponsibilitiesÂ
Leadership & Team Development
- Foster a positive, high-performance culture rooted in accountability and growth
- Conduct regular team meetings, training, and performance check-ins
- Hire, onboard, and mentor new team members
Sales & Business Growth
- Drive new membership sales through consultations, referrals, and community outreach
- Own the membership sales process from lead management to close
- Drive lead outreach calls weekly to book prospectsÂ
- Track KPIs and studio performance metrics
- Execute marketing initiatives and local partnerships
Client Experience & Retention
- Ensure a best-in-class client experience from onboarding through long-term retention
- Build strong relationships with members and maintain a community-focused environment
- Address client concerns and feedback proactively
- Oversee member check-ins, goal setting, and progress tracking
Operations & Administration
- Manage daily studio operations, scheduling, and staff coverage
- Maintain cleanliness, organization, and brand standards
- Handle basic administrative tasks (client account management)
- Ensure systems and processes are followed consistently
QualificationsÂ
- 2+ years of leadership experience in fitness, wellness or health-related field (preferred)Â
- Proven track record in sales and/or client relationship management
- Strong communication and interpersonal skills
- Highly organized with the ability to multitaskÂ
- Passion for health, fitness, and helping others succeed
- Ability to lead by example and take ownership of results
What Makes You a Great Fit
- You think like an owner and take full accountability for outcomes
- You lead with energy, empathy, and high standards
- You’re driven by results but grounded in relationships
- You thrive in a community-focused, team-oriented environment
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