Essential Functions:Â
Marketing Planning & Campaign Management
Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.)
Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership
Ensure alignment across marketing, merchandising, operations, finance and external partners
Drive consistency and discipline in campaign execution while enabling flexibility where needed
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Cross-Functional Coordination & Integration
Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively
Facilitate communication and coordination between internal teams and external agencies
Identify and resolve gaps, dependencies, and risks that could impact delivery or performance
Ensure that messaging, offers, and execution are aligned across channels and touchpoints
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Project Management & Operational Excellence
Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency
Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables
Continuously improve marketing operations processes and ways of working
Balance multiple priorities and initiatives in a fast-paced environment
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Performance Tracking & Optimization
Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood
Support post-campaign reviews to identify learnings and opportunities for improvement
Ensure insights are captured and applied to future planning and execution
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Flexible Marketing SupportÂ
Step in to support or lead specific marketing initiatives as needed based on team priorities and capacity
Contribute to tactical planning or channel execution when required
Bring a practical, solutions-oriented mindset to solving business and marketing challenges
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