Responsibilities
Account Services:
- Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
- Serve as primary client contact at the appropriate management level
- Train/supervise/oversee effective completion of all Sr. Account Executives and Account Executive job responsibilities
- Expand client relationships to gain incremental revenueÂ
- Share best practices with others to maximize business potential
- Understand client’s objectives, strategies and tactics and be the client advocate with the agency team
- Ensure that we are meeting or exceeding all client contract obligations
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Program Planning and Development
- Lead or support the strategic planning process
- Participate in brainstorm meetingsÂ
- Utilize Agency planning documents, such as job brief
- Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards
- Determine necessary research to support or validate marketing plans
- Investigate and recommend most effective execution strategies and tactics
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Creative Execution/Production
- Manage creative process
- Lead presentation of creative concepts to client
- Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets client’s objectives
- Ensure team follows Agency process and procedures
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Program Implementation
- Oversee the implementation and management of all marketing tactics and retail initiatives
- Oversee the management of budgets and timelinesÂ
- Oversee the management and communication between the agency team, Â retail field team and client teamÂ
- Partner with Experiential marketing partners on integrated retail event programmingÂ
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Financial Responsibilities
- Support Director/VP to ensure that agency meets all contracted obligations
- Ensure profitability by ensuring that estimates and invoices are appropriately charged
- Oversee clients’ overall Account Receivables
- Help Director/VP manage overall profitability of accounts
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Other
- Be willing, able, readily available to work outside of “normal hours”
- Be a team player to your specific account team(s)Â
- Work on special projects as directed by leadership
- Communicate upward to ensure that management is informed
- Oversee Senior Account Executive role as assigned to your team.
Qualifications
Education
- Bachelor of Arts Degree
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Work Experience
- Bachelor’s degree in advertising, marketing, or related field. Â
- Minimum 4 to 8 years agency experience in shopper marketing / retail or consumer packaged goods preferred. Â
- Experience working on the retailer(s) Walmart and/or Sam’s Club
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Knowledge, Skill and Abilities
- Proven leadership, organization, and communications skills. Â
- Collaborative team player with a positive attitude.
- Self-starter with strong analytical problem-solving ability.
- Ability to effectively develop and communicate ideas, both oral and written.
- Ability to handle multiple projects.
- Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint
- A plus if has worked with the platform, SalesforceÂ
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