Retail Media Intern

About Bluebird

We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, Kroger, social commerce like TikTok, and beyond) and drive real sales growth.

We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.

Job Summary

We're looking for a Retail Media Intern to support our retail media team in planning, executing, and optimizing digital advertising campaigns across major retail platforms.

This role provides hands-on experience in retail media, eCommerce advertising, campaign management, analytics, and performance optimization. You'll work alongside experienced retail media professionals to help brands increase visibility, improve advertising performance, and drive profitable growth across platforms such as Amazon and Walmart.

The ideal candidate is curious, analytical, detail-oriented, and excited to learn how data, advertising, and commerce come together to influence shopper behavior and business results.

This position is based out of our Rogers, Arkansas office.

What You'll Do

Campaign Management & Optimization

• Support the creation, execution, and optimization of retail media campaigns across Amazon, Walmart, and other retail platforms
• Assist with daily bid management and campaign performance monitoring
• Help identify opportunities to improve campaign efficiency, visibility, and performance
• Monitor campaign pacing and assist with budget management activities

Reporting & Performance Analysis

• Track key performance metrics including ROAS, ACOS, clicks, impressions, conversions, and sales
• Assist in preparing performance reports, dashboards, and client-facing updates
• Analyze campaign data to identify trends, opportunities, and optimization recommendations
• Support reporting efforts that help measure advertising effectiveness and business impact

Creative Testing & Audience Insights

• Assist with A/B testing of advertising copy, imagery, and campaign elements
• Help evaluate creative performance and shopper engagement metrics
• Research competitor activity, category trends, and retail media best practices
• Support efforts to improve shopper experience and conversion performance

Retail Media Strategy Support

• Support retail media strategies across Amazon Ads, Walmart Connect, and other retailer advertising platforms
• Assist with promotional planning and retailer-managed media opportunities
• Help organize campaign materials, documentation, and operational workflows
• Learn how advertising, search visibility, content, and shopper behavior work together to drive growth

Cross-Functional Collaboration

• Partner with digital, analytics, content, and account management teams on client initiatives
• Contribute to a collaborative team environment while building foundational retail media experience
• Learn Bluebird's approach to retail media, performance marketing, and eCommerce growth

What We're Looking For

Experience

• Current college student or recent graduate pursuing a degree in Marketing, Advertising, Business, Analytics, Communications, or a related field
• Interest in digital marketing, retail media, eCommerce, or performance advertising
• Internship, coursework, or project experience related to advertising, marketing, analytics, or business is a plus

Nice to Have

• Exposure to pay-per-click (PPC) advertising
• Basic understanding of SEO and digital marketing concepts
• Familiarity with Amazon Ads, Walmart Connect, Google Ads, or similar advertising platforms
• Experience with reporting, analytics, or data visualization tools
• Experience creating presentations or business recommendations

Skills & Competencies

• Strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proficiency with Microsoft Office Suite, including Excel and PowerPoint
• Ability to balance creativity and data-driven decision making
• Comfortable learning new technology platforms and software tools
• Strong curiosity and willingness to learn

What Success Looks Like

• Campaigns are launched, monitored, and optimized accurately and efficiently
• Reporting is timely, accurate, and actionable
• Performance insights lead to optimization opportunities
• Team members can rely on your organization, communication, and follow-through
• You develop a strong understanding of retail media, eCommerce advertising, and performance marketing
• You contribute to helping clients grow through data-driven advertising strategies

Our Commitment

We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members, and business.

Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.