Benefits:

Bonus based on performance

Community Relations & Business Development Representative

FirstLight Home Care – Parkway

Location: Sacramento County to start

Type: Full-Time Preferred (Part-Time Considered)

Compensation: $25 + Performance Bonuses

About FirstLight Home Care

FirstLight Home Care provides premium in-home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

We're looking for an outgoing, relationship-driven professional who enjoys networking, educating others, and making meaningful community connections.

This is not a desk job.

You'll spend most of your time in the community building relationships that generate referrals and private-pay clients.

Position Summary

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties.

Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private-pay client growth.

Responsibilities

Business Development

• Develop new referral partnerships

• Meet with hospitals

• Skilled nursing facilities

• Assisted living communities

• Independent living communities

• Rehabilitation centers

• Hospice agencies

• Home Health agencies

• Physicians

• Concierge medical practices

• Senior placement agencies

• Estate planning attorneys

• Financial planners

• Senior centers

• Churches

• Community organizations

Community Outreach

Attend:

Health fairs
Senior expos
Farmers markets
Chamber events
Networking mixers
Community resource fairs
Educational seminars

Relationship Management

Maintain ongoing communication with referral partners through:

Weekly visits
Phone calls
Email follow-up
Lunch-and-learns
Caregiver appreciation events
Educational presentations

Marketing

Deliver marketing materials
Maintain referral database/CRM
Track leads
Track conversions
Coordinate community events
Identify new marketing opportunities

Reporting

Weekly reports including:

Referral visits completed
New contacts added
Follow-up appointments
Referrals received
Referrals converted
Community events attended
Next week's goals

Qualifications

Preferred experience in:

Home Care
Home Health
Hospice
Healthcare Sales
Senior Living
Community Outreach
Medical Sales

Excellent communication skills

Professional appearance

Self-motivated

Comfortable speaking in front of groups

Reliable transportation

Valid driver's license

Ability to work independently

CRM experience preferred

Success Metrics (KPIs)

Weekly

20–25 in-person referral visits
10 new referral contacts
10 follow-up meetings
2 community events
5 lunch-and-learns or educational meetings scheduled

Monthly

80–100 referral visits
30+ new referral relationships
15–20 qualified private-pay inquiries
6–10 new private-pay assessments scheduled
3–5 new private-pay clients started

Flexible work from home options available.

Learn more about this Employer on their Career Site