Business Development Representative (Construction)

Business Development Representative (Construction) 

Location: Central Florida (Orlando-based; travel throughout the region)
Reports To: Chief Revenue Officer
Role Type: Full-Time, Exempt
Primary Focus: Net-New Business Development & Strategic Account Growth

Position Summary

We are seeking a high-performing, relationship-driven Business Development 
Representative (BDR) to drive new commercial construction opportunities throughout 
Central Florida. This role is responsible for identifying, developing, and securing new 
business with owners, developers, general contractors, architects, engineers, and facility 
leaders. 

The successful candidate will build and manage a robust pipeline of opportunities, 
cultivate long-term strategic relationships, and partner closely with preconstruction, 
estimating, and operations teams to convert qualified opportunities into awarded projects.
In addition to traditional business development expertise, this individual will embrace 
modern sales technologies, data-driven decision-making, and AI-powered business tools 
to improve prospecting effectiveness, market intelligence, account planning, customer 
engagement, and overall sales productivity.

Key Outcomes (12–18 Months)
New Client Acquisition

• Acquire 8–10 net-new client relationships across target market segments.
• Establish the company as a preferred construction partner within designated 
verticals and geographic markets.
The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.

Pipeline Development
• Build and maintain a qualified weighted pipeline valued at $35–40 million to 
support annual revenue objectives.
• Develop consistent opportunity flow across all stages of the sales cycle.

Revenue & Profitability

• Achieve assigned annual quota revenue goals while maintaining target profit 
margins.
• Improve bid-to-award conversion rates through strategic client engagement and 
qualification.

Market Penetration
• Expand market presence within healthcare, education, industrial, hospitality, mixeduse, and other strategic sectors.
• Increase visibility and influence among key project stakeholders and decisionmakers. 
Relationship Density
• Create multi-threaded relationships within target accounts and strategic partners.
• Develop executive-level connections that lead to repeat business and long-term 
partnerships.

Technology & AI Adoption
• Demonstrate effective use of AI-enabled sales, research, and productivity tools to 
improve prospecting efficiency, CRM quality, account penetration, forecasting 
accuracy, and pipeline conversion rates.
• Leverage market intelligence, automation, and analytics to identify growth 
opportunities and accelerate business development performance.
The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.
Responsibilities

Market Development
• Map and analyze assigned territories to identify target accounts and emerging 
opportunities.
• Define Ideal Customer Profiles (ICPs) and develop strategic account plans.
• Maintain competitive intelligence on key projects, bidding activity, market trends, 
and owner/developer pipelines.
• Build and execute account-based growth strategies for priority targets.
• Utilize AI-assisted research and market intelligence tools to identify project 
opportunities, analyze market conditions, and uncover relationship pathways into 
target accounts.
• Monitor construction industry trends and provide actionable insights to leadership.

Demand Generation & Prospecting
• Conduct outbound prospecting through calls, emails, networking events, referrals, 
and strategic outreach campaigns.
• Schedule and lead discovery meetings with prospective clients and partners.
• Understand customer needs, project goals, budgets, timelines, procurement 
methods, and decision-making processes.
• Qualify opportunities and advance them through the sales process.
• Leverage AI-enabled sales and marketing tools to personalize outreach, improve 
prospect targeting, and increase engagement rates.
• Aid in the development of targeted campaigns designed to increase awareness 
and create qualified opportunities within strategic verticals.

Opportunity Management
• Coordinate with preconstruction and estimating teams on RFQs, RFPs, proposals, 
presentations, and bid submissions.
• Maintain active engagement with stakeholders throughout the project lifecycle.
• Ensure smooth transition of awarded projects to operations teams with clear 
documentation and stakeholder alignment.

The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.

Account & Stakeholder Engagement
• Develop and maintain relationships with owners, developers, architects, engineers, 
consultants, general contractors, facility leaders, and project influencers.
• Create account plans that include penetration strategies, relationship mapping, 
pursuit calendars, and engagement activities.
• Establish credibility as a trusted advisor through industry knowledge, 
responsiveness, and consultative selling.
• Identify opportunities for repeat business, strategic partnerships, and cross-selling 
of services.
• Represent the company at industry associations, networking events, conferences, 
and community functions.

Reporting, Analytics & Systems
• Maintain accurate and timely records within the company CRM platform.
• Provide weekly activity updates, pipeline reports, and forecasting updates.
• Participate in monthly pipeline reviews and quarterly business reviews (QBRs).
• Track key performance metrics including prospecting activity, meetings, proposals, 
shortlist rates, conversion rates, and awarded work.
• Leverage CRM analytics, automation, dashboards, and AI-generated insights to 
improve forecasting accuracy, identify pipeline risks, and prioritize strategic 
opportunities.

Technology, Innovation & Continuous Improvement
• Embrace modern technologies, including AI-powered business applications, to 
improve productivity and customer engagement.
• Utilize tools such as Microsoft Copilot, Claude, CRM intelligence platforms, sales 
enablement technologies, and business analytics solutions to support business 
development activities.
• Apply AI-generated insights to account planning, market research, opportunity 
prioritization, and strategic decision-making.
• Continuously evaluate emerging technologies and best practices that improve 
efficiency and business development performance.
The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.
• Partner with leadership to identify innovative approaches to pipeline generation, 
forecasting, customer engagement, and market intelligence.

Qualifications
Required
• 3–7+ years of experience in construction business development, commercial sales, 
or complex B2B selling environments.
• Strong prospecting, networking, relationship-building, and presentation skills.
• Demonstrated success generating new business and managing long sales cycles.
• Strong written, verbal, and interpersonal communication skills.
• Proficiency with CRM systems, Microsoft 365, and business productivity tools.
• Ability to travel throughout Central Florida and attend client meetings, project site 
visits, networking events, and industry functions.

Preferred
• Existing relationships with owners, developers, architects, engineers, facility leaders, 
and general contractors within Central Florida.
• Understanding of design-build, design-bid-build, CMAR, negotiated work, and 
preconstruction processes.
• Experience selling professional services, construction services, or large-scale project 
solutions.
• Experience leveraging AI-powered business tools such as Microsoft Copilot, CRM 
intelligence platforms, sales engagement tools, market intelligence solutions, and 
analytics platforms.

Additional Competencies
• Demonstrated ability to use AI-powered productivity, research, and sales 
enablement tools to enhance prospecting, account planning, market research, 
pipeline management, and customer engagement.
• Curiosity and aptitude for adopting emerging technologies and innovative business 
practices.
The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.
• Strong business acumen, strategic thinking, resilience, and a growth-oriented 
mindset. 
• Self-motivated, highly organized, and comfortable working autonomously while 
collaborating across teams.

Key Performance Indicators (KPIs)
Activity Metrics
• Qualified meetings generated
• Prospecting activity volume
• Industry events attended
• New stakeholder relationships established

Pipeline Metrics
• Qualified pipeline value
• Pipeline coverage ratio
• Stage conversion rates
• Sales cycle duration
• Forecast accuracy

Results Metrics
• Revenue awarded
• Gross profit generated
• New client acquisition
• Repeat business opportunities
• Win rate percentage

Strategic Metrics
• Market share growth within target verticals
• Multi-threaded relationship development
• Cross-selling and account expansion opportunities
• Adoption and effective utilization of technology and AI-enabled business tools

The responsibilities outlined above are representative but not all-inclusive. The Company reserves 
the right to modify, add, or remove duties as necessary to meet business requirements.

Compensation & Benefits
• Competitive Base Salary + Commission
• Performance Accelerators for Exceeding Targets
• Ramp Period Support (Guaranteed Minimum or Draw During Initial 3 months) 
• Health, Dental, and Vision Insurance
• 401(k) with Company Participation
• Mobile Phone and Laptop
• Professional Development and Industry Association Support

Travel & Work Environment
• Local travel throughout Central Florida (approximately 30–50%).
• Frequent in-person meetings, project walk-throughs, networking events, and 
industry functions.
• Occasional early morning, evening, or after-hours meetings based on customer and 
project requirements.

Equal Opportunity Statement
The Company is committed to creating a diverse and inclusive workplace and is proud to 
be an Equal Opportunity Employer. All qualified applicants will receive consideration for 
employment without regard to legally protected characteristics