Manager, Trade Marketing – Off Premise

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $104,800-$124,450, bonus eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: 

The Trade Marketing Manager will be responsible for developing and executing shopper marketing strategies and programs for regional chain accounts and emerging channels. This role will collaborate cross-functionally with brand, trade, retail, e-commerce, media, and agency partners to drive conversion at the point of purchase and enhance the shopper experience.

JOB RESPONSIBILITIES:

• Develop shopper program strategy and implement programming for region chains and Emerging Channels

• Collaborate with brand, trade, retail, e-commerce, media, and agency teams.

• Ability to manage multiple projects simultaneously and re-prioritize as needed.

• Tailor national programs to regional chains and Emerging Channels through tactics including loyalty, couponing, shopper media, etc.

• Manage budgets and conduct post-performance analyses and ROI for regional chains and Emerging Channels account programs.

• Communicate programming to internal stakeholders.

JOB QUALIFICATIONS:

• Bachelor's Degree Required.

• 4-5 years sales and/or shopper experience needed.

• In-depth knowledge of chain account sales process and shopper marketing.

• Experience in Trade or Shopper marketing or agency experience building client facing retailer plans

• CPG or beer knowledge required

• Shopper Marketing tactics and vendor knowledge

• Previous Couponing experience

• Strong communication, organization, and time management skills

• Proficiency in PowerPoint, Excel and internal system tools.

• Strong people and stakeholder management skills.

• Excellent verbal and written communication skills.

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.  

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!