B2B Campaign Manager

Job Description Summary

Basic Purpose

As ATIS continues to grow and expand our brand presence across consulting, inspections, managed services, and emergency communications, we are looking for a B2B Campaign Manager with focus on Product & Content Marketing who can translate service and solution value into market-facing messaging, targeted account engagement, and measurable pipeline impact.

This is a high-visibility, high-impact role reporting directly to the SVP of Marketing & Customer Experience. You will own integrated, multi-channel B2B campaigns and account-based marketing (ABM) programs—partnering closely with sales and service-line leaders to support go-to-market motions, strengthen positioning, and improve marketing attribution across the funnel.

We are looking for someone who thinks like a product marketer, operates like a revenue owner and project leader, and creates B2B content that builds our brand, drives impressions and interest, equips sellers, and resonates with prospects and buyers.

Scope

The Marketing Campaign Manager will work across all ATIS/KJA departments to develop and execute integrated campaigns and content strategies that elevate brand visibility and drive engagement across all service areas.

Reporting and Working Relationships

This role reports to SVP, Marketing & Customer Experience and collaborates closely with ATIS/KJA team members, external vendors, clients, and strategic partners.

Primary Responsibilities

30%: Campaign Strategy & Execution

• Lead end-to-end development and execution of integrated B2B campaigns across email, digital, social, events, and nurture programs
• Translate business goals and pipeline targets into campaign strategies that generate and accelerate qualified opportunities
• Build and manage campaign calendars aligned to vertical markets and service lines
• Partner with sales leadership to ensure marketing efforts support pipeline development and opportunity progression

• Review industry, client and prospects business needs, pain points and research. Review vendor evaluation approaches to design campaigns that address client voice, client pain and selections approaches and preferences

25%: Revenue & Marketing Operations

• Own campaign performance tracking, reporting, and attribution within Salesforce and Pardot (MCAE)
• Improve marketing-to-sales handoff processes and lead quality
• Maintain and optimize marketing automation workflows, segmentation, and nurture streams
• Manage/utilize tools including Pardot, Salesforce CRM, Calendly, and reporting dashboards

25%: Content & Brand Execution

• Develop campaign messaging frameworks that reinforce ATIS’ differentiated brand positioning
• Draft and oversee production of blogs, emails, landing pages, case studies, and sales enablement content
• Ensure content is optimized for SEO and aligned to keyword strategy
• Partner with agencies and contractors to execute creative assets and digital programs

20%: Project & Stakeholder Management

• Manage timelines, budgets, and cross-functional workflows
• Collaborate across consulting, inspections, managed services, and emergency communications teams
• Work closely with external vendors and agency partners
• Maintain organized reporting and performance dashboards for executive visibility

What Success Looks Like

• Increased marketing-sourced and marketing-influenced pipeline
• Improved attribution visibility across channels
• Strong alignment between marketing campaigns and sales priorities
• Consistent, differentiated brand messaging across all service lines
• Clear performance reporting tied to revenue impact

Work Environment/Physical Demands

• This role operates in a remote or professional office environment. Minimal travel may be required for regional meetings, company functions, or integration support.

Travel

• Minimal travel required. This may include visits to regional offices, Company-required functions, and visiting potential acquisitions as necessary.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field
• 7+ years of B2B marketing experience with ownership of integrated campaigns
• Experience working with Salesforce CRM and marketing automation platforms (Pardot preferred)
• Demonstrated ability to tie campaign performance to pipeline and revenue outcomes
• Strong project management skills with ability to manage multiple concurrent initiatives
• Experience in collaborating with sales teams in a B2B environment
• Working knowledge of SEO, digital marketing, and performance analytics
• Exceptional written and verbal communication skills

• Experience in professional services, consulting, facilities, or technical B2B industries
• Familiarity with vertical marketing strategies (healthcare, education, commercial real estate, etc.)
• Experience supporting website launches or major brand initiatives
• Background in copywriting and editorial content development

Competencies

• Accountability
• Strategic Thinking
• Integrity and Trust
• Initiative
• Communication
• Leadership
• Time Management and Organization
• Detail Oriented
• Adaptability
• Teamwork/Leadership

DISCLAIMER:This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities and qualifications required of associates assigned to this job.

ATIS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-314-441-3997 or by sending an email to hr@atis.com. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.