Ice Cream Sales Rep

Primary Role:

Drive sales growth by managing assigned accounts, writing accurate orders, and building strong customer relationships. 

Core Duties & Responsibilities:

Order Writing & Sales Execution
• Visit assigned accounts on a regular route schedule
• Write accurate orders for ice cream tubs, novelties, seasonal, and promotional items
• Review on-hand inventory prior to ordering and bring back stock up
• Adjust orders based on sales trends, seasonality, weather, and store needs
• Prevent out-of-stocks and overstock situations
• Ensure orders align with company minimums

Account Management & Relationship Building
• Serve as the primary point of contact for assigned accounts
• Build and maintain relationships with store owners, managers, and staff
• Communicate promotions, new products, and changes effectively
• Address basic service issues and escalate when necessary
• Maintain a professional, brand-forward presence in all accounts

Sales Growth & Product Placement
• Identify opportunities to increase SKU count and facings
• Introduce new products and seasonal items
• Recommend freezer placements or expansions when appropriate
• Support store resets and promotional transitions
• Drive same-store sales growth within assigned territory

Freezer & Product Oversight
• Inspect freezers for proper product placement and organization
• Verify products are rotated and aligned with planograms
• Identify cleanliness, maintenance, or temperature issues
(Perform basic freezer cleaning, including Ice removal, Glass cleaning and overall appearance
of equipment)
• Report equipment or product concerns to operations

Reporting & Communication
• Document store visits using company reporting tools
• Report out-of-stocks, competitor activity, and customer feedback
• Communicate daily and weekly updates to management and operations
• Ensure timely and accurate order submission

Compliance & Brand Standards
• Follow all company policies and food safety guidelines
• Uphold supplier standards and brand presentation
• Maintain required documentation and reporting

Key Performance Indicators (KPIs):
• Sales growth by account and territory
• Order accuracy
• Account retention
• SKU expansion
• Customer satisfaction
• Communication and reporting consistency

Personal Vehicle Requirements & Mileage Reimbursement
• Must maintain reliable personal transportation for daily route travel
• Valid driver’s license and clean driving record required
• Proof of current auto insurance required and must be maintained

• Ability to transport sales materials, samples, and small equipment as needed
• Willingness to travel within assigned territory and adjust routes as business needs change

Mileage Reimbursement
• The company will reimburse business-related mileage for use of personal vehicles in accordance with applicable federal and state regulations
• Mileage reimbursement will be calculated based on the current Internal Revenue Service (IRS) standard mileage rate, or the rate otherwise established by company policy

Required Personal Attributes & Professional Standards
• Strong communication and interpersonal skills
• Professional appearance and demeanor when representing the company
• High level of organization, time management, and attention to detail 
• Dependable, punctual, and self-motivated
• Ability to work independently and manage a territory with minimal supervision
• Customer-focused mindset with problem-solving ability
• Integrity, honesty, and accountability in all business interactions
• Ability to adapt to changing priorities and customer needs
• Physical ability to stand, walk, bend, and lift light materials during store visits
• Commitment to maintaining company standards, policies, and brand reputation