Associate Director, Enrollment Marketing & Operations

Associate Director, Enrollment Marketing & Operations 

Reports to: Director of Marketing Strategy & Enrollment 

Compensation Range: $85,000–$95,000 annually 

 
Position Summary 

The Associate Director, Enrollment Marketing & Operations provides operational leadership for Ensign College’s enrollment marketing efforts across social media, CRM, website, content, and integrated campaigns. Working closely with the Director of Marketing Strategy & Enrollment, this role translates strategic priorities into coordinated execution by managing key marketing workflows, coordinating agency and consultant deliverables, and leading a team of student marketers. The ideal candidate is an experienced digital marketer and strong operator who combines digital expertise, analytical thinking, people leadership, and cross-functional collaboration. 

 
Key Responsibilities 

Integrated Marketing & Social Media 

• Lead the operational planning and execution of integrated enrollment campaigns across social media, CRM, website, content, and other channels. 

• Coordinate social media planning and execution with the student marketing team across Meta, YouTube, and LinkedIn, including content development, audience growth, and performance optimization. 

• Coordinate content development across social media, website, CRM, video, and campaigns in alignment with editorial priorities established by the Director. 

• Support paid media initiatives as needed, including creative and campaign coordination. 

• Coordinate media agency deliverables, timelines, creative handoffs, and implementation in alignment with Director-established priorities. 

CRM, Website & Enrollment Funnel 

• Support CRM implementation in partnership with the Director and the College’s CRM consultant, including workflows, email marketing campaigns, testing, and execution. 

• Manage enrollment-focused website requests and landing page priorities, with an emphasis on lead capture, user experience, and conversion optimization. 

• Coordinate website implementation through student employees and IT resources. 

• Monitor the prospective student funnel and surface opportunities to improve engagement and conversion. 

Marketing Operations & Performance 

• Coordinate marketing workflows, calendars, and processes to support timely and high-quality execution. 

• Support the capture, organization, and preparation of KPI and performance data for departmental reporting and analysis. 

• Manage execution within approved budgets, priorities, scopes, and resource plans. 

• Support market research, performance analysis, and strategy development as assigned by the Director. 

Team Leadership & Collaboration 

• Lead, mentor, and develop a team of student marketers supporting social media, creative, website, video, and growth marketing. 

• Establish priorities, delegate effectively, provide meaningful feedback, and maintainhigh standards for performance and professional development. 

• Support day-to-day cross-functional coordination with key stakeholders and partners based on project needs and priorities established by the Director. 

• Support the operational execution of Hispanic enrollment initiatives under the Director’s strategic direction. 

Required Qualifications 

• Bachelor’s degree in marketing, communications, business, or a related field. 

• 5+ years of progressive marketing experience, with demonstrated leadership in digital marketing and integrated campaign execution. 

• Demonstrated success developing and optimizing social media strategies across Meta, YouTube, and LinkedIn. 

• Strong ability to leverage data, audience trends, and institutional goals to support measurable marketing and enrollment outcomes. 

• Experience with CRM, marketing automation, and analytics platforms, including tools such as Element451 or Salesforce, GA4, and Google Tag Manager. 

• Experience developing and coordinating content across writing, design, and video, with working proficiency in Adobe Creative Suite or comparable tools. 

• Demonstrated ability to lead and develop teams, coordinate agencies and consultants, and work effectively across functions. 

• Strong project management, communication, analytical, and organizational skills. 

Preferred Qualifications 

• Higher education or enrollment marketing experience. 

• Professional proficiency or fluency in Spanish. 

• Proven experience managing student employees or early-career professionals. 

• Familiarity with AI-enabled marketing, automation, and emerging agentic marketing workflows.