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Position Summary
This role leads Sales, Catering Sales, Marketing, Revenue Management, Events, Reservations, and Business Development functions while partnering closely with Operations, Finance, and resort leadership to ensure commercial initiatives align with the resort’s strategic objectives and exceptional guest experience standards.
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The Commercial Director is directly accountable for achieving commercial performance goals, including budget, forecast, market share, revenue growth, asset profitability, and total hotel performance. Simultaneously, this leader is responsible for designing and deploying long-term commercial strategies that create sustainable growth and maximize revenue opportunities throughout the resort.
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Revenue Growth & Innovation
The Commercial Director is expected to continuously identify and develop new revenue opportunities that enhance the resort experience while driving financial performance. Examples may include:
- Development of retail partnerships and experiential pop-up activations.
- Creation of dynamic demand-based pricing strategies.
- Expansion of membership and loyalty-based revenue programs.
- Development of sponsorship, branding, and naming-rights opportunities.
- Creation of resort-wide event calendars and seasonal programming.
- Development of unique guest experiences that drive visitation, engagement, and ancillary spending.
- Identification and implementation of innovative business models that support long-term growth.
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Direct Reports
The Commercial Director will oversee leaders and teams within the following disciplines:
- Sales
- Catering Sales
- Marketing
- Revenue Management
- Events
- Reservations
- Business Development
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What It Takes to Make the Stay
Successful candidates embody Hilton’s core values and demonstrate a commitment to:
Hospitality by creating meaningful experiences for guests and team members.
Integrity by doing the right thing and leading with honesty and accountability.
Leadership by inspiring others and creating a culture of excellence.
Teamwork by fostering collaboration and engagement across all departments.
Ownership by taking responsibility for results and acting decisively.
Now by bringing urgency, focus, and discipline to every opportunity.
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Why Join Signia by Hilton La Cantera Resort & Spa?
As one of Hilton’s premier resort destinations, Signia by Hilton La Cantera Resort & Spa offers a unique opportunity to lead the commercial strategy of a dynamic luxury property while shaping the future of hospitality in one of Texas' most vibrant markets.
At Hilton, we are committed to filling the earth with the light and warmth of hospitality. Our award-winning culture, world-class brands, and ongoing investment in our people provide an environment where leaders can grow their careers, make a lasting impact, and help create exceptional experiences for guests and team members alike.
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Come for the job. Stay for the career. Lead the future of hospitality at Signia by Hilton La Cantera Resort & Spa.
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