Job Summary:

The Content Creator will assist in the development and implementation of marketing and communications campaigns through utilization of various digital and social media platforms. The role will ensure consistent, relevant social media efforts coordinated with the overall business development and marketing strategies.

Core Duties

Create innovative, relevant, original, and high-quality creative content to be used across multiple platforms and channels.
Manage and maintain day-to-day content curation in support of institutional awareness, events, and success stories.
Grow the business presence across social media channels and communities, including, but not limited to Instagram, Facebook, Twitter, Yelp, LinkedIn, and YouTube
Measure and report performance, use analytics to determine future and content strategy
Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning digital needs
Support other marketing, branding and promotional activities as necessary to support XPEL’s sales and marketing objectives
Potential travel to events to capture content
Monitor trends in tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for national and international market presence
Strategize with and educate the management team and others across the company on incorporating relevant web and social media techniques into the corporate culture and into all the company’s products and services
Measure the impact of social media on the overall marketing and communication campaign efforts

Basic Qualifications

BS/BA in Marketing, communications, or equivalent experience
Above average experience and knowledge of content management platforms, social media integrations and proficiency with Microsoft Office Suite or other word processing software
Strong written & verbal communication skills (Must also need to be comfortable on camera during social media live stream)
Ability to work well with others both in person and across other offices through remote communications
Excellent communication skills, including the ability to effectively communicate and integrate with geographically dispersed leaders and teams
Strong problem-solving ability with prioritization and attention to detail

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Learn more about this Employer on their Career Site