General Manager

This is not a “manage the shift” role. This is a run the business role.

 

We are launching a new MilkShake Factory in San Antonio and are looking for a process-oriented leader who thrives on structure, accountability and delivering a high-energy guest experience.

 

MilkShake Factory is a premium dessert concept known for handcrafted milkshakes, small-batch chocolates and an elevated guest experience. We combine the speed of quick service with the energy of an experiential brand, creating a destination, not just a transaction.

 

You will own the operation end-to-end — from team performance to financial results — while building a culture that is fast, fun and consistent.

·       Drive and be accountable for revenue, profitability and daily execution

·       Manage labor, inventory and cost controls

·       Implement and enforce standard operating procedures, checklists and routines

·       Ensure consistency across every shift

·       Hire, train and coach high-performing team members

·       Deliver an exceptional guest experience

·       Increase ticket size through upselling and merchandising

·       Review performance weekly and adjust in real time 

This role is a strong fit if you have:

·       Leadership experience in a high-volume, process-driven environment

·       Background in brands like Chick-fil-A, In-N-Out, Raising Cane's, Starbucks or similar structured QSR concepts

·       Experience managing teams, labor and operational performance

·       A track record of delivering consistent results through systems

·       Passion for coaching people

 

You’ll thrive if you:

·       Are process-oriented – you build systems that scale

·       Have an ownership mindset – you treat the business like it’s yours

·       Hold high standards – details matter and you enforce them

·       Are a people developer – you coach and grow leaders

·       Love fast-paced environments where execution matters daily

 

This role requires: 

·       Evenings, weekends and holidays as needed to support the business.

·       Lifting 25-50 pounds 

·       Standing for long periods 

·       Frequent walking 

·       Ability to work in refrigerated areas

·       Regular use of technology, including POS Systems, Restaurant 365 and Toast

·       Competitive base salary and performance-based bonus

·       Real ownership of a business – not just a role

·       Opportunity to build a team and culture from the ground up

·       A brand that blends hospitality, entertainment and food

·       Paid time off

·       Fully staffed, trained and accountable team 

·       Consistent execution across all shifts 

·       Strong guest reviews and repeat traffic 

·       Hitting or exceeding revenue, labor and cost targets 

·       A team that operates independently at a high level 

·       A store that becomes a go-to destination in the community

 

MilkShake Factory has been crafting premium chocolates since 1914 and has grown into one of the country's fastest-growing dessert concepts. We're combining a century-old brand with an exciting new expansion into San Antonio. This is an opportunity to build one location from the ground up while positioning yourself for future leadership as we continue to expand.